At the 2024 ConVEx conference, Scriptorium CEO Sarah O’Keefe was part of a panel of content experts including Dawn Stevens, Val Swisher, and Rob Hanna. The panelists discussed the pros, cons, and cautions of using AI in content creation.
We predicted three content operations trends that will impact businesses in 2024. The resources in this post will help you prepare for these trends, the changing landscape of AI, and more.
In episode 150 of The Content Strategy Experts Podcast, Alan Pringle and special guest, Patrick Bosek of Heretto talk about choosing a content model, factors to consider, and when you should think about customization.
“There’s a valid use case for almost every approach that’s out there. There’s no way around that. I think what it really starts to come down to is making sure that you’re matching the 18+ months [ahead] to the decision you’re making now.”
— Patrick Bosek
In episode 137 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Larry Swanson talk about the fragmentation of content over the past 30 years, from the delivery of books to UX writing.
“What are the changes that this fragmentation has introduced from a business or an economic point of view? One is the notion that we’re all publishers now. This is where the whole field of content marketing comes from — this notion that it’s a better way to promote yourself if you demonstrate expertise around what you’re doing.”
Content modeling may be the least understood part of structured content—which is saying something. Content modeling is the process of mapping your information’s implicit organization onto an explicit definition.
Getting started with a content strategy project can be intimidating. There are a lot of unknowns and changes that will take place. How do you ensure the changes you are making address your company’s needs and requirements?
The scope and practice of content strategy is ever-expanding. From marketing to user experience to technical content development, the need for a strategy governing content creation and production grows. With this growth, the definitions of content strategy can vary, but they all recognize that the need for effective and targeted content is critical.
