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Podcasts

Content strategy pitfalls: best practices (podcast, part 2)

In episode 62 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow continue their discussion from episode 61 and talk about best practices for planning.

“You need to be mindful about how what you’re doing is going to impact other groups. You can’t just assume they’re going to play ball when you start rolling out a new strategy. Make sure they’re not only on board in theory, but that they are pretty much committed to the success of the project because they should have a stake in it in some form as well.”

— Bill Swallow

 

Gretyl Kinsey
October 21, 2019
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White papers

The Scriptorium approach to content strategy

Executive summary

The Scriptorium approach to content strategy is based on management consulting principles. First, we identify business goals that are connected to content problems. We then do a needs analysis and gap analysis, and develop requirements. That work provides the foundation for a recommendation. From that recommendation, we build out the solution.

The key to success is the balance between content and strategy. It’s easy to reduce the cost of the content lifecycle if you don’t care about the quality of the content. If you focus only on the quality of the end result and not on the content creation process, you can end up with beautifully crafted content that’s only usable in a single format, that’s impossible to translate, or that takes entirely too long to create.

When you invest in content strategy, you are committing to a major digital transformation effort. The challenges are significant, but so is the opportunity.

Sarah O'Keefe
July 8, 2019
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CMS Content management DITA

Full transcript of CMS/DITA NA conference interviews: part two (podcast)

Elizabeth Patterson: Welcome to the Content Strategy Experts podcast. Brought to you by Scriptorium. Since 1997 Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way.

E. Patterson:                 In episode 51, we talk with vendors at the CMS DITA North America Conference about how they have seen DITA evolve during their time in the industry. This is part two of a two-part podcast.

ScriptoriumTech
May 8, 2019
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CMS Content management DITA DITA XML—authors

Full transcript of CMS/DITA NA conference interviews: part one (podcast)

Elizabeth Patterson:      Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In Episode 50, we talk with attendees at the CMS/DITA North America Conference about how they have used DITA in their career and the challenges they have overcome. This is part one of a two-part podcast.

ScriptoriumTech
May 1, 2019
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