Author: Sarah O'Keefe
tcworld India 2017: Focus on the future
Positive, optimistic, energetic. Once again, the tcworld India conference in Bangalore did not disappoint.
Still valid after all of these years…
This post is part of Scriptorium’s 20th anniversary celebration.
In addition to Scriptorium’s twentieth anniversary, 2017 marks the twelfth year for this blog, which started in April 2005 with a grudging And another one bites the dust… post.
Scriptorium 20th anniversary
This post is part of Scriptorium’s 20th anniversary celebration.
I’m finding it surprisingly difficult to write a recap of Scriptorium from 1997 to today. It feels as though the company has been around forever, but also as though 20 years went by in a flash.
2017 content strategy trend: the rise of the machine (translation)
My 2017 trend is the impact of machine translation on content strategy.
Easy ways to undermine marketing with content strategy
Does your content deliver on your marketing promises?
Glue strategy: connecting web CMS to CCMS
Web sites are fantastic at content delivery and generally terrible for content authoring. If you’re old enough (like me), you may have experienced the pain of hand-coding HTML or even editing HTML files live on your web server.
Tech comm, content strategy, and coaching
Earlier in the year, I was chatting with Sharon Burton. As an aside to our knitting-focused discussion, I asked her what new services we should offer.
Content strategy after mergers and acquisitions
Mergers and acquisitions often result in a new content strategy. In a typical scenario, the merged company needs to align disparate content organizations. Before the merger, the companies had different tools, technologies, workflows, deliverables, and content culture. A goal of the merger is to unify company products, and therefore, the merged organization must also unify content development.
Content strategy patterns in the enterprise
What factors affect content strategy decisions? Every client has a different combination of requirements, and of course there are always outliers. But based on our consulting experience, here are some factors that affect content strategy decisions.
