Author: Sarah O'Keefe
Webcast: Ending the Cold War between techcomm and marcom
In this webcast recording, Sarah O’Keefe discusses various strategic initiatives that require coordination between marcom and techcomm and addresses how to begin to thaw out the relationship.
Webcast: DITA and content strategy
In this webcast recording, Sarah O’Keefe discusses content strategy and the role of DITA in content strategy.
The future of computer book publishing
Computer book publishers have always struggled to keep up with software releases. The rise of cloud-based software with incremental releases requires new thinking.
Structured authoring AND the web
We read Tom Johnson’s post on Structured authoring versus the web with some dismay. Tom is a persuasive, influential writer, but his article misses the mark in important ways.
Webcast: The state of the tech comm industry
In this webcast recording, Sarah O’Keefe, Scott Abel (The Content Wrangler), Race Bannon (Oracle), and Paul Perrotta (Juniper Networks) discuss the state of the technical communication industry.
Cheap writers can be expensive
Given the choice between an inexpensive writer with a limited skill set and a professional technical communicator, which should you choose?
The truth is out there
One of the most important issues in technical content is to establish a single source of truth for technical data. More often than not, our workflow assessments uncover multiple sources of dubious accuracy.
Rebranding as a business case for XML
Reuse and automated formatting are the most common justifications for XML, but recently, we have heard a new reason from several customers: rebranding.