Risky business: The challenge of content silos
At Information Development World, I delivered a keynote on the challenges of content silos. The silo problem emerged as a major theme of the conference.
Author: Sarah O'Keefe
Webcast: Understanding the need for XML and structured content
In this webcast, Sarah O’Keefe provides a basic introduction to XML and explains how it could affect your content creation efforts. This presentation emphasizes the overall concept and has minimal technical content.
Content strategy burdens: cost-shifting
In assessing an organization’s requirements, it’s important to identify content strategy burdens. That is, what practices or processes impose burdens on the organization? A content strategy burden might be an external cost, such as additional translation expense, or it might be an internal cost, such as a practice in one department that imposes additional work on a different department. A key to successful content strategy is to understand how these burdens are distributed in the organization.
XML workflow costs (premium)
Everyone wants to know how much an XML workflow is going to cost. For some reason, our prospective clients are rarely satisfied with the standard consultant answer of “It depends.”
This post outlines typical XML projects at four different budget levels: less than $50,000, $150K, $500K, and more than $500K.
The companies described are fictional composites. You should not make any major budgetary (or life) decisions based on these rough estimates. Your mileage may vary. Insert any other disclaimers I have forgotten.
Fall 2014 Scriptorium conference round-up
We have a full schedule of stellar conferences coming up this fall. We hope to see you at one or more of these events.
Content strategy failure in ten easy steps (premium)
Here’s how to ensure content strategy failure in ten easy steps. Follow these steps to guarantee that your project disintegrates in spectacular fashion. The top three are:
- Pick your tools first.
- Don’t talk to stakeholders.
- Make bad assumptions.
DITA content strategy
How can you implement DITA content strategy? Is DITA itself a content strategy?
Webcast: The many facets of content strategy
In this webcast recording, Sarah O’Keefe discusses the future of content strategy.
The purpose of content strategy is to support your organization’s business goals. Content strategists need to understand how content across the organization—marketing, technical, and more—contributes to the overall business success.
Keys to content strategy: consultants
Are you thinking about engaging a content strategy consultant? Here are some thoughts on successful content strategy consulting relationships.
Keys to content strategy: aligning expectations
An effective content strategy requires participation (preferably enthusiastic) from a diverse array of people. When you are communicating with executives, IT specialists, marketing writers, translation coordinators, and more, recognize that each participant (including you) begins with a certain set of expectations and biases.
