Why is content strategy implementation hard?
We are moving companies away from a heroic model to a process-driven model. Processes are much less exciting that the adrenaline rush that comes from working miracles to deliver the impossible.
Author: Sarah O'Keefe
Webcast: Mobile content strategy is no longer optional
Does your company have a strategy for making content available through mobile devices? Are you currently or do you plan to be part of the rapidly growing Bring Your Own Device (BYOD) movement? Do you have a content management system that makes your content accessible for a variety of purposes on the many mobile devices that are currently on the market today?
The problem of tech comm WINOs
If you have worked in or around technical communication, you have probably met at least one WINO (Writer In Name Only).
Webcast: Content strategy for technical communication
In this webcast recording, Sarah O’Keefe discusses how to get started with content strategy for technical communication.
The ten commandments of DITA
Because the phrase “best practices” is boring, we provide, for your reading pleasure, the ten commandments of DITA.
Webcast: Ending the Cold War between techcomm and marcom
In this webcast recording, Sarah O’Keefe discusses various strategic initiatives that require coordination between marcom and techcomm and addresses how to begin to thaw out the relationship.
Webcast: DITA and content strategy
In this webcast recording, Sarah O’Keefe discusses content strategy and the role of DITA in content strategy.
The future of computer book publishing
Computer book publishers have always struggled to keep up with software releases. The rise of cloud-based software with incremental releases requires new thinking.
Structured authoring AND the web
We read Tom Johnson’s post on Structured authoring versus the web with some dismay. Tom is a persuasive, influential writer, but his article misses the mark in important ways.
