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Author: Sarah O'Keefe

Opinion

Celebrating the good stuff (Blog Secret Santa)

Or: A stranger takes over the Scriptorium blog and gets all enthusiastic about tone of voice
Merry Christmas, Scriptorium readers. And, Sarah O’Keefe, an especially Merry Christmas to you. I’m your writer, Santa, and this is your Blog Secret Santa gift. (Everyone else: yep, hi. I’m a random stranger writing for Sarah’s blog. Because Christmas is fun.)

And here’s your present: Four websites that perform the rare magic trick of taking things that are normally really boring and making them entertaining.

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Content strategy

Content strategy: first steps (premium)

Content: You’re doing it wrong. That’s easy for me to say—we rarely hear from people who are happy with their content. But are you ready for a major transformation effort? Our approach is to assess the overall content lifecycle, meet with all the stakeholders, identify needs, develop a strategy, and then execute the strategy. If you want a more incremental approach, consider these inexpensive first steps.

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Opinion

Content strategy burdens: cost-shifting

In assessing an organization’s requirements, it’s important to identify content strategy burdens. That is, what practices or processes impose burdens on the organization? A content strategy burden might be an external cost, such as additional translation expense, or it might be an internal cost, such as a practice in one department that imposes additional work on a different department. A key to successful content strategy is to understand how these burdens are distributed in the organization.

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Opinion

XML workflow costs (premium)

Everyone wants to know how much an XML workflow is going to cost. For some reason, our prospective clients are rarely satisfied with the standard consultant answer of “It depends.”

This post outlines typical XML projects at four different budget levels: less than $50,000, $150K, $500K, and more than $500K.

The companies described are fictional composites. You should not make any major budgetary (or life) decisions based on these rough estimates. Your mileage may vary. Insert any other disclaimers I have forgotten.

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