Convergence of marketing and technical content
In this podcast, Sarah and Gretyl discuss the traditional separation of marketing and technical content, and look at the reasons that these content types are now converging.
Author: Sarah O'Keefe
The age of accountability: Unifying marketing and technical content with Adobe Experience Manager
Coauthored by Sarah O’Keefe and Gretyl Kinsey
Commissioned by Adobe Systems, Inc. (What does this mean?)
Organizations can no longer funnel people into convenient pre-sales and post-sales categories. They need to align their content creation efforts for marketing and technical content. Adobe offers a solution that allows for creation of structured technical content (DITA) and less structured marketing content in a single repository.
Scriptorium now publishing sponsored white papers
Today, we are publishing a new white paper, The Age of Accountability: Unifying marketing and technical content with Adobe Experience Manager, which was commissioned by Adobe Systems, Inc.
This document is the first of its kind, so an explanation seems appropriate.
Top 10 signs that your documentation is craptacular, 2017 edition
This post is part of Scriptorium’s 20th anniversary celebration.
Way back in 2011, I published the first edition of this list. It’s interesting to see how much has changed since then.
Structured authoring overview
In this podcast, Alan, Bill, and Sarah provide an overview of structured authoring. What are the business requirements that might cause an organization to consider structured authoring?
Structured authoring and XML
Coauthored by Sarah O’Keefe and Alan Pringle
First published in 2001.
Structured authoring and XML represent a significant paradigm shift in content creation. Implementing structured authoring with XML allows organizations to enforce content organization requirements. The addition of hierarchy and metadata to content improves reuse and content management. These benefits, however, must be weighed against the effort required to implement a structured authoring approach. The business case is compelling for larger writing organizations; they will be the first to adopt structured authoring. Over time, improvements in available tools will reduce the cost of implementing structured authoring and make it affordable for smaller organizations.
tcworld India 2017: Focus on the future
Positive, optimistic, energetic. Once again, the tcworld India conference in Bangalore did not disappoint.
Still valid after all of these years…
This post is part of Scriptorium’s 20th anniversary celebration.
In addition to Scriptorium’s twentieth anniversary, 2017 marks the twelfth year for this blog, which started in April 2005 with a grudging And another one bites the dust… post.
Scriptorium 20th anniversary
This post is part of Scriptorium’s 20th anniversary celebration.
I’m finding it surprisingly difficult to write a recap of Scriptorium from 1997 to today. It feels as though the company has been around forever, but also as though 20 years went by in a flash.
