Content: Is it really a business asset?
Assets have long life, and their value depreciates over time. Does content meet that definition?
Author: Sarah O'Keefe
Accessibility podcast with Char James-Tanny
In this podcast, Sarah discusses content accessibility with Char James-Tanny. What makes content accessible? How can content creators include accessibility in their planning process? What happens if you do not provide accessible content?
Full transcript of accessibility podcast
00:00 This is the Content Strategy Experts podcast produced by Scriptorium. Since 1997 Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way.
00:14 Sarah O’Keefe: Welcome to the Content Strategy Experts podcast, episode 6. Today I’m delighted to welcome a special guest. Char James-Tanny is a content strategist with over 35 years of experience as a technical communicator. She is currently a principal technical writer for Schneider Electric and based out of Boston. She’s also an advocate for accessibility and that’s our topic for today. Char, welcome.
Your content is not special
You. You over there with the finicky formatting and the inability to use templates and the hours of adjusting graphics when you add a paragraph.
Yes. You.
Localization strategy: not just cost minimization
In this podcast, Bill, Alan, and Sarah discuss localization strategy. Writing good content in the source language is only the beginning.
Convergence of marketing and technical content
In this podcast, Sarah and Gretyl discuss the traditional separation of marketing and technical content, and look at the reasons that these content types are now converging.
The age of accountability: Unifying marketing and technical content with Adobe Experience Manager
Coauthored by Sarah O’Keefe and Gretyl Kinsey
Commissioned by Adobe Systems, Inc. (What does this mean?)
Organizations can no longer funnel people into convenient pre-sales and post-sales categories. They need to align their content creation efforts for marketing and technical content. Adobe offers a solution that allows for creation of structured technical content (DITA) and less structured marketing content in a single repository.
Top 10 signs that your documentation is craptacular, 2017 edition
This post is part of Scriptorium’s 20th anniversary celebration.
Way back in 2011, I published the first edition of this list. It’s interesting to see how much has changed since then.
Structured authoring overview
In this podcast, Alan, Bill, and Sarah provide an overview of structured authoring. What are the business requirements that might cause an organization to consider structured authoring?
Structured authoring and XML
Coauthored by Sarah O’Keefe and Alan Pringle
First published in 2001.
Structured authoring and XML represent a significant paradigm shift in content creation. Implementing structured authoring with XML allows organizations to enforce content organization requirements. The addition of hierarchy and metadata to content improves reuse and content management. These benefits, however, must be weighed against the effort required to implement a structured authoring approach. The business case is compelling for larger writing organizations; they will be the first to adopt structured authoring. Over time, improvements in available tools will reduce the cost of implementing structured authoring and make it affordable for smaller organizations.
