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Author: Sarah O'Keefe

Brand credibility Business case/ROI Case studies Content pitfalls Content silos Structured content White papers

Creating a unified customer experience with a content fabric

Coauthored by Anna Schlegel (Senior Director, Globalization and Information Engineering, NetApp) and Sarah O’Keefe (President, Scriptorium Publishing)

The interest in customer experience presents an opportunity for enterprise content strategists. You can use the customer experience angle to finally get content proposals and issues into the discussion. Ultimately, the challenge is in execution—once you raise awareness of the importance of content synchronization, you are expected to deliver on your promises. You must figure out how to deliver information that fits smoothly into the entire customer experience. At a minimum, that requires combining information from multiple departmental silos.

Sarah O'Keefe
April 11, 2016
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Content management DITA Localization

The second wave of DITA

You have DITA. Now what?

More companies are asking this question as DITA adoption increases. For many of our customers, the first wave of DITA means deciding whether it’s a good fit for their content. The companies that choose to implement DITA find that it increases the overall efficiency of content production with better reuse, automated formatting, and so on.

Sarah O'Keefe
February 1, 2016
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DITA DITA workflow—managers DITA XML—authors

The commodity trap

In a recent post on lean content strategy, I wrote about a focus on waste reduction:

After creating a nice automated XML-based process, waste in formatting is eliminated, and we declare victory and go home. Unfortunately, the organization is now producing irrelevant content faster, and the content organization is now positioned as only a cost center.

Is your content perceived as a commodity?

Sarah O'Keefe
October 13, 2015
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