Tech comm, content strategy, and coaching
Earlier in the year, I was chatting with Sharon Burton. As an aside to our knitting-focused discussion, I asked her what new services we should offer.
Author: Sarah O'Keefe
Content strategy after mergers and acquisitions
Mergers and acquisitions often result in a new content strategy. In a typical scenario, the merged company needs to align disparate content organizations. Before the merger, the companies had different tools, technologies, workflows, deliverables, and content culture. A goal of the merger is to unify company products, and therefore, the merged organization must also unify content development.
Another gratuitous Pokémon Go tie-in (Scriptorium year-end conference line-up)
Will Pokémon Go still be hot at the end of the year? If so, here are some opportunities to see Scriptorium and expand your Pokémon-collecting options.
Content strategy patterns in the enterprise
What factors affect content strategy decisions? Every client has a different combination of requirements, and of course there are always outliers. But based on our consulting experience, here are some factors that affect content strategy decisions.
tcworld China recap
The tcworld China event took place in Shanghai April 18 and 19. I was there to present on content strategy and advanced DITA (yes, I hear your gasp of surprise), but for me, the most interesting part of the trip was getting a chance to connect with the technical communication community in China.
The last mile: getting approval for your content strategy
You’ve thought about your content strategy. You have a business case. You have a plan. What you don’t have is a budget and approval to proceed. What can you do?
Creating a unified customer experience with a content fabric
Coauthored by Anna Schlegel (Senior Director, Globalization and Information Engineering, NetApp) and Sarah O’Keefe (President, Scriptorium Publishing)
The interest in customer experience presents an opportunity for enterprise content strategists. You can use the customer experience angle to finally get content proposals and issues into the discussion. Ultimately, the challenge is in execution—once you raise awareness of the importance of content synchronization, you are expected to deliver on your promises. You must figure out how to deliver information that fits smoothly into the entire customer experience. At a minimum, that requires combining information from multiple departmental silos.
Content strategy for technical communication
Content strategy is planning to use information to advance an organization’s goals. Your organization should have an enterprise content strategy that covers all customer-facing information, both persuasive content and informational content. Marketing content is generally persuasive, and technical content is generally informational.
The second wave of DITA
You have DITA. Now what?
More companies are asking this question as DITA adoption increases. For many of our customers, the first wave of DITA means deciding whether it’s a good fit for their content. The companies that choose to implement DITA find that it increases the overall efficiency of content production with better reuse, automated formatting, and so on.
Top eight signs it’s time to move to XML
How do you know it’s time to move to XML? Consult our handy list of indicators.
