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Author: Sarah O'Keefe

Podcast transcript

Full transcript of accessibility podcast

00:00 This is the Content Strategy Experts podcast produced by Scriptorium. Since 1997 Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way.

00:14 Sarah O’Keefe: Welcome to the Content Strategy Experts podcast, episode 6. Today I’m delighted to welcome a special guest. Char James-Tanny is a content strategist with over 35 years of experience as a technical communicator. She is currently a principal technical writer for Schneider Electric and based out of Boston. She’s also an advocate for accessibility and that’s our topic for today. Char, welcome.

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White papers

The age of accountability: Unifying marketing and technical content with Adobe Experience Manager

Coauthored by Sarah O’Keefe and Gretyl Kinsey

Commissioned by Adobe Systems, Inc. (What does this mean?)

Organizations can no longer funnel people into convenient pre-sales and post-sales categories. They need to align their content creation efforts for marketing and technical content. Adobe offers a solution that allows for creation of structured technical content (DITA) and less structured marketing content in a single repository.

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Content strategy White papers XML

Structured authoring and XML

Coauthored by Sarah O’Keefe and Alan Pringle

First published in 2001.

Structured authoring and XML represent a significant paradigm shift in content creation. Implementing structured authoring with XML allows organizations to enforce content organization requirements. The addition of hierarchy and metadata to content improves reuse and content management. These benefits, however, must be weighed against the effort required to implement a structured authoring approach. The business case is compelling for larger writing organizations; they will be the first to adopt structured authoring. Over time, improvements in available tools will reduce the cost of implementing structured authoring and make it affordable for smaller organizations.

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