Ten mistakes for content strategists to avoid
As content strategy spreads far and wide, we are making old mistakes in new ways. Here are ten mistakes that content strategists need to avoid.
Author: Sarah O'Keefe
Content strategy—cold as ice
Technical writing and marketing writing attracts people who love words and books. (This definitely includes me.) In the emerging discipline of content strategy, content is an asset. Its value is determined by what it can do for the business, not by artistic or literary merit.
A hierarchy of content needs
Some thoughts on how to evaluate a hierarchy of content needs as a foundation for content strategy.
What I learned at tcworld India
Some thoughts after a trip to Bangalore for the tcworld India event.
What I learned at tcworld India
Some thoughts after a trip to Bangalore for the tcworld India event.
Strange bedfellows: InDesign and DITA
or, What you need to know before you start working on a DITA to InDesign project.
Trends in technical communication, 2014 edition
Our annual prognostication, along with an assessment of our predictions from last year.
Webcast: Trends in technical communication 2014
In this webcast recording, Sarah O’Keefe and Bill Swallow of Scriptorium Publishing discuss what’s new in technical communication. Alan Pringle moderates.
Will it blend? Content management software and localization companies
Vasont, TransPerfect, and Astoria. Really??
Minimum viable content
…in which we explore the idea of minimal viable product as applied to technical content.
