In this webcast recording, Sarah O’Keefe explores how to develop a content strategy specifically for technical content. That means stepping back from the temptation to focus on tools and instead taking a hard look at what the users need and how best to deliver it.
I’ve been thinking about how time affects communication. We have constant deadlines, some of which are easier to meet than others. But there are other ways in which time affects content strategy.
Need some basic metrics on your DITA files? Wondering whether your topics are the right length or not? Check out this new feature in oXygen version 13.
It’s time for that annual exercise in humiliation known as the “review of last year’s predictions” followed by the “some people never learn” event in which I soldier on with new predictions.
You’ve never heard of the passion quotient? That’s because I just made it up. For example, if 5 authors report that they use Tool X and it is very important (5 on a scale from 1 to 5), then Tool X scores a perfect 5 PQ.
Our 2012 event schedule is starting to come together. Our guest speaker lineup includes Char James-Tanny, Peter Lubbers, and Sarah Maddox, with more to be announced.
This year, we are changing our conference schedule somewhat. I am looking forward to participating in Intelligent Content for the first time, and Simon is going around the world for tcworld India.
Amidst all this discussion of content strategy, one common approach has been neglected. There’s little discussion of the no-strategy content strategy, even though this approach is probably the market leader.
Simple answers are appealing and are easy to remember. [Refrain from gratuitous political joke here, mostly.] But the real world is full of complex issues that are not easily reduced to soundbites. This also applies to technical communication and XML adoption.
In this webcast recording, Sarah O’Keefe discusses how the cost of developing content affects what is actually created. She leads with a discussion of Gutenberg and how we went from gorgeous, unaffordable, artistic books that took years to produce to more plebeian but affordable books. Then she considers today’s situation, with particular attention to the possibilities of video, information apps, and a look at what has NOT changed.
