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Author: Sarah O'Keefe

Industry insights

2011 predictions for technical communication

Predictions time! First, let’s review the 2010 post: cloud-based authoring begins to replace desktop authoring, increased adoption of XML alongside more sophisticated justifications, social media, collaboration, important new terms (content strategy [yes!] and decision engine [huh?]).

I’m not sure why I thought “decision engine” was going to take off, because it didn’t. Onward to 2011…

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Change management DITA DITA XML—authors Structured content

Anyone can write

This article was originally published in STC Intercom in September/October of 2010.

“Anyone can write.” How many times have you heard that tired cliché? And how did it ascend to a cliché? It’s pretty clear to me that most people are terrible writers. When someone says, “Anyone can write,” they actually mean, “Our writing standards are so low that anyone can meet them.”

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