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Podcasts

Replatforming your structured content into a new CCMS (podcast)

In episode 128 of The Content Strategy Experts podcast, Sarah O’Keefe talks with guest Chip Gettinger of RWS about why companies are replatforming structured content by moving it into a new component content management system (CCMS).

I find there’s some business change that’s happened to spark this replatforming. One is mergers and acquisitions, where two companies get together, there are two CCMSs, and one basically is chosen.

—Chip Gettinger, RWS

Sarah O'Keefe
September 26, 2022
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Content management Structured content

Even a digital content factory is not built in a day

Setting up an efficient factory requires planning. Where do you put the building? How will you bring in raw materials? How does work flow along the assembly line and how can you optimize the work? Given that my expertise in actual factory operations is limited to Factorio, it’s probably best to set that analogy aside and refocus on a digital equivalent—the systems that make up your content operations.

Sarah O'Keefe
September 19, 2022
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Podcasts

The challenges of structured learning content (podcast)

In episode 127 of The Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle talk about the challenges of aligning learning content with structured content workflows.

We’ve seen a little bit of a trend where we think about learning content and structure almost as mortal enemies, and we see some degree of resistance to wanting to use structured content for learning and training materials. And we want to dig into a little bit of why that might be.

—Gretyl Kinsey

Gretyl Kinsey
September 12, 2022
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DITA DITA XML—authors Replatforming Structured content

Replatforming structured content

Scriptorium is doing a lot of replatforming projects. We have customers with existing structured content—custom XML, DocBook, and DITA—who need to move their content operations from their existing CCMS to a new system.

These transitions, even DITA to DITA, require a solid business justification. Replatforming structured content is annoying and expensive. Most often, the organization’s needs have changed, and the current platform is no longer a good fit.

Note: This post focuses on transitions into DITA. There are surely DITA to not-DITA projects out there, but they are not in our current portfolio.

Sarah O'Keefe
August 22, 2022
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Podcasts

Structured content: the foundation for digital transformation (podcast)

In episode 125 of The Content Strategy Experts podcast, Alan Pringle and Amy Williams of DCL talk about digital transformation projects and how structured content provides the foundation for those efforts.

If, as a company, you start to think and plan and build processes with the digital innovation, you really start to future-proof for yourself, because you’re going to become more agile, more flexible.

– Amy Williams

Alan Pringle
August 15, 2022
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CCMS Content delivery portal Content management Industry insights Scalability Structured content

Omnichannel publishing

In episode 124 of The Content Strategy Experts podcast, Sarah O’Keefe and Kevin Nichols of AvenueCX discuss omnichannel publishing.

“Omnichannel involves looking at whatever channels are necessary within the context of your customer’s experience, how your customers engage with your brand, and then figuring out how to deliver a seamless interaction.”

– Kevin Nichols

Sarah O'Keefe
August 1, 2022
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