Digital transformation touches on every aspect of business operations. At Scriptorium, our focus is on high-value content, so our definition of digital transformation is also content-centric:
“Digital transformation is the use of technology to enrich information delivery.”
“Enriched” information is usually divided into two major categories:
In episode 75 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow talk about how content reuse can help you save on your localization costs.
“The savings you get from a reduced word count is all fine and good, but the translation is only as good as the quality of the translation itself.”
—Bill Swallow
Undertaking a project to improve your organization’s content creation process is overwhelming. It is not easy to move into structured content, create a new taxonomy, or develop a new content delivery platform, for example. Here is a list of things to do before you start any content project.
In episode 74 of The Content Strategy Experts podcast, Gretyl Kinsey and Simon Bate continue their discussion about the benefits of establishing a taxonomy.
“Communicate with the stakeholders. Don’t just get their input and then go away. Communicate all along what you’re doing and identify your benefits.”
—Simon Bate
In episode 73 of The Content Strategy Experts Podcast, Gretyl Kinsey and Simon Bate talk about the benefits of establishing a taxonomy.
“Filtering is possible through the use of taxonomies. They have a real world benefit for people looking to find something.”
—Simon Bate
Looking for ways to save your company time and money? Content reuse allows you to write content once and use it again in multiple places. Do these use cases for reuse apply to your content?
In episode 72 of The Content Strategy Experts Podcast, Gretyl Kinsey and Barbara Green of ACS Technologies continue their discussion about getting started with DITA.
“We experienced far more change than I anticipated from the time Scriptorium first came in to evaluate our situation. I remember you saying, “Expect change, expect resistance to change,” but reality is the great teacher of life.”
—Barbara Green
In episode 71 of The Content Strategy Experts Podcast, Gretyl Kinsey and Barbara Green of ACS Technologies talk about getting started with DITA.
“We ran the conversion and got the content in DITA. It wasn’t structured the way it would be if you had started writing in DITA from the beginning. If I ever had another project, I would know to really take that into consideration.”
—Barbara Green
Learning content professionals spend a lot of time creating content for instructor guides, presentations, assessments, and other deliverables. To adapt that content for multiple contexts, these content developers often:Executive summary
In episode 70 of The Content Strategy Experts Podcast, Elizabeth Patterson shares some highlights from LearningDITA Live 2020.
“Structured content is a way to strategically optimize your content so it frees your content from the format. Because it’s free of the format, it also frees it from tools.”
—Bernard Aschwanden
