Our internal Slack workspace has channels for projects, events, and other work-related items, but of course our most popular channel is #thefoodchannel, where we share recipes, restaurant recommendations, and general foodie discussions.
In episode 103 of The Content Strategy Experts podcast, Alan Pringle and Bill Swallow share some considerations for transitioning into a new component content management system or CCMS.
“You need to look at the requirements you have now. Are they being supported or not supported? Do you see this system helping you move forward with your content goals in three to five years?”
– Alan Pringle
In this presentation, Bill Swallow explores the weird yet effective applications of smart content in groups outside of techcomm.
“Moving to smart content or intelligent content has largely so far been driven by efficiency. But the places that are looking at using smarter content now are less interested in the efficiency of that content. They’re more interested in the value that it’s going to bring.”
– Bill Swallow
In episode 102 of The Content Strategy Experts podcast, Sarah O’Keefe and Sharon Burton of Expel talk about the importance of terminology management.
“If we don’t give customers the information to understand what we’re telling them, they won’t be successful and we have failed.”
– Sharon Burton
You’ve identified a need for a content strategy project, but you have limited resources available. How can you get enough funding to complete the project? And how do you move the project forward?
Taking a phased approach can enable you to start your content strategy project with limited resources.
In episode 101 of The Content Strategy Experts podcast, Elizabeth Patterson and Sarah O’Keefe talk about what life is like with and without a content management system (CMS).
“You have to decide, by looking at your particular organization, whether you need what a CMS will give you. You will get improvements in consistency and automation for formatting and traceability. You can get improvements in translation because you have more consistent content and better workflows.”
– Sarah O’Keefe
Content Operations (content ops or ContentOps) is the engine that drives your content lifecycle.
The Scriptorium Content Ops Manifesto describes the four basic principles of content ops:
Content governance is a formal system of checks and balances that regulates your content development. Project success depends on clearly defined roles and responsibilities of everyone involved in the content development process. So how do you get buy-in? And what’s involved in putting a content governance plan together?
In episode 100 of The Content Strategy Experts podcast, Bill Swallow and special guest Jodi Shimp discuss their experience with digital transformation and implementing a new content strategy at Crown Equipment Corporation.
“The initial and earliest win in the project was the go-ahead to even bring on consultants to help us determine what the scope would be and what the true need would be across all the different groups.”
– Jodi Shimp
In episode 99 of The Content Strategy Experts podcast, Alan Pringle and special guest Larry Kunz of Extreme Networks talk about the evolution of smart, structured content.
“I’m a huge believer in big picture. We really need to stand back and ask ourselves, ‘What is this really all about? What are we trying to accomplish?’ It’s not about the content. It’s about the customer.”
– Larry Kunz
