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Content strategy

Establishing content governance

Content governance is a formal system of checks and balances that regulates your content development. Project success depends on clearly defined roles and responsibilities of everyone involved in the content development process. So how do you get buy-in? And what’s involved in putting a content governance plan together? 

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Podcast Podcast transcript

Content strategy success at Crown (podcast)

In episode 100 of The Content Strategy Experts podcast, Bill Swallow and special guest Jodi Shimp discuss their experience with digital transformation and implementing a new content strategy at Crown Equipment Corporation.

“The initial and earliest win in the project was the go-ahead to even bring on consultants to help us determine what the scope would be and what the true need would be across all the different groups.

– Jodi Shimp

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Podcast Podcast transcript

The evolution of smart content (podcast)

In episode 99 of The Content Strategy Experts podcast, Alan Pringle and special guest Larry Kunz of Extreme Networks talk about the evolution of smart, structured content.

“I’m a huge believer in big picture. We really need to stand back and ask ourselves, ‘What is this really all about? What are we trying to accomplish?’ It’s not about the content. It’s about the customer.”

– Larry Kunz

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Podcast Podcast transcript

The pros and cons of markdown (podcast, part 2)

In episode 98 of The Content Strategy Experts podcast, Sarah O’Keefe and Dr. Carlos Evia of Virginia Tech continue their discussion about the pros and cons of markdown.

“If you want to make a website and you need to write the text in a fast way that does not involve adding a lot of the brackets that are in HTML syntax, I think that’s the main use for markdown.”

–Dr. Carlos Evia

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Webinar

Content reuse: How do you recognize redundancy? (webinar)

How do you recognize content redundancy? Chris Hill of DCL and Alan Pringle discuss content reuse and share some great insights about managing reuse as part of your content strategy.

“You are going to be reducing your localization costs, because every time you reuse and reduce the amount of source content, you are doing the same exact thing in every language that you’re translating to.”

–Alan Pringle

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Podcast Podcast transcript

The pros and cons of markdown (podcast, part 1)

In episode 97 of The Content Strategy Experts podcast, Sarah O’Keefe and Dr. Carlos Evia of Virginia Tech discuss the pros and cons of markdown.

“I think markdown has a huge user base because most people need to develop content for the web. But there’s a set of people that need to be working in something more structured for a variety of reasons, and those are the ones who use DITA.”

–Dr. Carlos Evia

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Webinar

Unifying customer experience with enterprise content strategy (webinar)

Does your website include content from multiple departments? If so, you need an enterprise content strategy rather than a departmental strategy. Enterprise content strategy addresses each content type as part of the overall user experience.

In this presentation, Elizabeth Patterson explores how to build a holistic content strategy across your customer-facing content groups.

“Your content needs to be searchable, it needs to be consistent, and prospects need to be able to find it efficiently.”

—Elizabeth Patterson

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Podcast Podcast transcript

The importance of content governance (podcast)

In episode 96 of The Content Strategy Experts podcast, Elizabeth Patterson and Gretyl Kinsey talk about the importance of content governance.

“An important part of governance is knowing that changes can happen. Keep your documentation in a central place where everybody can get to it and understands how it’s updated. If you don’t, some groups may start creating their own and that can result in unofficial documentation that doesn’t necessarily capture what should be captured.”

–Gretyl Kinsey

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