Webcast: Ending the Cold War between techcomm and marcom
In this webcast recording, Sarah O’Keefe discusses various strategic initiatives that require coordination between marcom and techcomm and addresses how to begin to thaw out the relationship.
The treachery of images: Top 10 tips for SVGs
Every image format has its promises, foibles, and shortcomings. We make up for those foibles and shortcomings by understanding how best to work with each format.
“No PDF for you!” The destructive power of arrogant thinking
I love it when an offhand remark on Twitter turns into a smart conversation.
Webcast: DITA and content strategy
In this webcast recording, Sarah O’Keefe discusses content strategy and the role of DITA in content strategy.
The future of computer book publishing
Computer book publishers have always struggled to keep up with software releases. The rise of cloud-based software with incremental releases requires new thinking.
When IT is MIA, content strategy crumbles
Last year, I told you to hug it out with your IT department. Play nicely with your IT group, but you also need to ask tough questions and get commitments. Otherwise, IT problems can derail your content strategy.
Structured authoring AND the web
We read Tom Johnson’s post on Structured authoring versus the web with some dismay. Tom is a persuasive, influential writer, but his article misses the mark in important ways.
From toilets to techcomm: tallying tool risks
I’m about to replace an old toilet, not-so-affectionately nicknamed the Lazy River.
Webcast: The state of the tech comm industry
In this webcast recording, Sarah O’Keefe, Scott Abel (The Content Wrangler), Race Bannon (Oracle), and Paul Perrotta (Juniper Networks) discuss the state of the technical communication industry.
