Blog - Page 65 of 100

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Blemished—but better—tech comm?

Consumers’ demand for perfect things drives a lot of pesticide use….Ninety percent of pesticide use in apple crops is to get the last five percent of quality of the fruit.

Alan Pringle

September 4, 2013

Brand credibility Personalization Structured content Webinar

Webcast: Mobile content strategy is no longer optional

Does your company have a strategy for making content available through mobile devices? Are you currently or do you plan to be part of the rapidly growing Bring Your Own Device (BYOD) movement? Do you have a content management system that makes your content accessible for a variety of purposes on the many mobile devices that are currently on the market today?

Sarah O'Keefe

August 23, 2013

Structured content

The problem of tech comm WINOs

If you have worked in or around technical communication, you have probably met at least one WINO (Writer In Name Only).

Sarah O'Keefe

July 29, 2013

Structured content Webinar

Webcast: Content strategy for technical communication

In this webcast recording, Sarah O’Keefe discusses how to get started with content strategy for technical communication.

Sarah O'Keefe

July 29, 2013

DITA

The ten commandments of DITA

Because the phrase “best practices” is boring, we provide, for your reading pleasure, the ten commandments of DITA.

Sarah O'Keefe

July 18, 2013

Content management

Avoiding buyer’s remorse: techcomm tools edition

Yes, you can call me overly cautious.

Before making a purchase, I will research the you-know-what out of the item. If it’s a big purchase, I’ll hire a professional to help me make my decision (particularly when it comes to real estate). I’d rather part with a bit more cash than get angry with myself later for a bad purchase.

Alan Pringle

July 15, 2013

Change management Structured content

Content strategy and change resistance

There’s already lots of discussion about change management in content strategy (for example, here, here, here, here, here, and here).

In our experience, making the case for content strategy is actually much easier with executives than with content creators.

Sarah O'Keefe

July 3, 2013

Brand credibility Content pitfalls Content silos Structured content Webinar

Webcast: Ending the Cold War between techcomm and marcom

In this webcast recording, Sarah O’Keefe discusses various strategic initiatives that require coordination between marcom and techcomm and addresses how to begin to thaw out the relationship.

Sarah O'Keefe

June 12, 2013

Content management

The treachery of images: Top 10 tips for SVGs

Every image format has its promises, foibles, and shortcomings. We make up for those foibles and shortcomings by understanding how best to work with each format.