DITA content strategy
How can you implement DITA content strategy? Is DITA itself a content strategy?
Planning your content strategy pilot project
Your content strategy is approved. Your tools are in place. Now it’s time to crank up—your pilot project, that is.
Consider these tips when mapping out your content strategy pilot project.
Webcast: The many facets of content strategy
In this webcast recording, Sarah O’Keefe discusses the future of content strategy.
The purpose of content strategy is to support your organization’s business goals. Content strategists need to understand how content across the organization—marketing, technical, and more—contributes to the overall business success.
Managing DITA projects (premium)
A DITA implementation isn’t merely a matter of picking tools. Several factors, including wrangling the different groups affected by an implementation, are critical to successfully managing DITA projects.
Note: This post assumes you have already done a content strategy analysis, which determined the DITA standard supports your company’s business goals.
Keys to content strategy: consultants
Are you thinking about engaging a content strategy consultant? Here are some thoughts on successful content strategy consulting relationships.
Keys to content strategy: aligning expectations
An effective content strategy requires participation (preferably enthusiastic) from a diverse array of people. When you are communicating with executives, IT specialists, marketing writers, translation coordinators, and more, recognize that each participant (including you) begins with a certain set of expectations and biases.
From soccer balls to content strategy: the kick of change resistance
Your content strategy can learn a lot from soccer ball manufacturing plants in Sialkot, Pakistan.
Keys to content strategy: ROI
Content strategy requires you to connect information with business results. The key to getting a content strategy approved? Return on investment (ROI). Once you show that your content strategy is beneficial to the business, you are on your way.
Webcast: You want it when?!? Content strategy for an impatient world
In this webcast recording, Sarah O’Keefe discusses how content initiatives are putting new demands on technical communication—improving customer experience, building interactive documents, including advanced visualizations, integrated translations, and more.
Keys to content strategy: Discovery
In the legal world, discovery refers to the compulsory disclosure of relevant documents. In the consulting world, disclosure also important, but it is usually spotty and not in writing. Instead of disclosure, we have discovery.
