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Content strategy

Anyone can write

This article was originally published in STC Intercom in September/October of 2010.

“Anyone can write.” How many times have you heard that tired cliché? And how did it ascend to a cliché? It’s pretty clear to me that most people are terrible writers. When someone says, “Anyone can write,” they actually mean, “Our writing standards are so low that anyone can meet them.”

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