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XML for Lone Writers?

My December article for STC Intercom, XML & Lone Writers: Can They Go Together? is now available. From the conclusion:

The relatively low percentage of lone writers who have implemented XML is a logical result of the typical lone writer working environment. Although it is possible for lone writers to implement XML, a very cautious evaluation of the idea is definitely in order. Given the current status of the authoring and publishing tools, any lone writer who implements XML will need to master fairly demanding tools and technologies.

The stars of this article are the members of the Lone Writer SIG mailing list, who generously responded to a request for information.

XML & Lone Writers: Can They Go Together? (PDF, 200K)

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2010 predictions for technical communication

It’s time for my (apparently biennial) predictions post. For those of you keeping score at home, you can see the last round of predictions here. Executive summary: no clear leader for DITA editing, reuse analyzers, Web 2.0 integration, global business, Flash. In retrospect, I didn’t exactly stick my neck out on any of those. Let’s see if I can do better this year.

Desktop authoring begins to fade

Everyone else is talking about the cloud, but what about tech comm? Many content creation efforts will shift into the cloud and away from desktop applications and their monstrous footprints (I’m looking at you, Adobe). When your content lives in the cloud, you can edit from anywhere and be much less dependent on a specific computer loaded with specific applications.

I expect to see much more content creation migrate into web applications, such as wiki software and blogging software. I do not, at this point, see much potential for the various “online word processors,” such as Buzzword or Zoho Writer, for tech comm. Creating documents longer than four or five pages in these environments is painful.

In the ideal universe, I’d like to see more support for DITA and/or XML in these tools, but I’m not holding my breath for this in 2010.

The ends justify the means

From what we are seeing, the rate of XML adoption is steady or even accelerating. But the rationale for XML is shifting. In the past, the benefits of structured authoring—consistency, template enforcement, and content reuse—have been the primary drivers. But in several newer projects, XML is a means to an end rather than a goal—our customers want to extract information from databases, or transfer information between two otherwise incompatible applications. The project justifications reach beyond the issues of content quality and instead focus on integrating content from multiple information sources.


Is the hype about social media overblown? Actually, I don’t think so. I did a webcast (YouTube link) on this topic in December 2009. The short version: Technical communicators must now compete with information being generated by the user community. This requires greater transparency and better content.

My prediction is that a strategy for integrating social media and official tech comm will be critical in 2010 and beyond.


The days of the hermit tech writer are numbered. Close collaboration with product experts, the user community, and others will become the norm. This requires tools that are accessible to non-specialists and that offer easy ways to manage input from collaborators.

Language shifts

There are a couple of interesting changes in language:

  • Content strategy rather than documentation plan
  • Decision engine (such as Hunch, Wolfram Alpha, and Aardvark) rather than search engine

What are your predictions for 2010?

Other interesting prediction posts:

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Handling XSL:FO’s memory issue with large page counts

Formatting Object (FO) processors (FOP, in particular) often fail with memory errors when processing very large documents for PDF output. Typically in XSL:FO, the body of a document is contained in a single fo:page-sequence element. When FO documents are converted to PDF output, the FO processor holds an entire fo:page-sequence in memory to perform pagination adjustments over the span of the sequence. Very large page counts can result in memory overflows or Java heap space errors.

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Content strategy

Friend or foe? Web 2.0 in technical communication

The rise of Web 2.0 technology provides a platform for user-generated content. Publishing is no longer restricted to a few technical writers—any user can now contribute information. But the information coming from users tends to be highly specific, whereas technical documentation is comprehensive but less specific. The two types of information can coexist and improve the overall user experience.

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Managing implementation of structured authoring

An updated version of this white paper is in Content Strategy 101. Read the entire book free online, or download the free EPUB edition.

Moving a desktop publishing–based workgroup into structured authoring requires authors to master new concepts, such as hierarchical content organization, information chunking with elements, and metadata labeling with attributes. In addition to these technical challenges, the implementation itself presents significant difficulties. This paper describes Scriptorium Publishing’s methodology for implementing structured authoring environments. This document is intended primarily as a roadmap for our clients, but it could be used as a starting point for any implementation.

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DITA Webinar

Webcast: Demystifying DITA to PDF publishing

When you implement a DITA-based workflow, you face myriad new challenges, such as getting accustomed to topic-based writing, exploring reuse strategies, and specialization. The most difficult technical obstacle is usually setting up a PDF/print publishing workflow. The DITA Open Toolkit provides very basic PDF output, but for organizations who require attractive, professional-looking PDF content, extensive and expensive customization is required. FrameMaker is easier to configure than the Open Toolkit and produces lovely PDF files, but can you work around the limitations of the DITA support? InDesign offers the highest quality typography but has significant limitations in working with structured content. This session discusses the advantages and disadvantages of each approach to extracting PDF from DITA content.

This session is intended for individuals who are considering a DITA implementation and expect to need PDF output. Basic familiarity with DITA, XML, and related technologies is helpful but not required.
NOTE: During the recording, the presenters will mention polls. You will not see these polls while viewing the recording, but the presenters will describe the results.

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Content strategy

The State of Structure

In early 2009, Scriptorium Publishing conducted a survey to measure how and why technical communicators are adopting structured authoring.

Of the 616 responses:

  • 29 percent of respondents indicated that they had already implemented structured authoring.
  • 16 percent indicated that they do not plan to implement structured authoring.
  • 14 percent were in the process of implementing structured authoring.
  • 20 percent were planning to do so.
  • 21 percent were considering it.
  • This report summarizes our findings on topics including the reasons for implementing structure, the adoption rate for DITA and other standards, and the selection of authoring tools.

    Download PDF file (2 MB, 56 pages)

    Discuss this document in our forum

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News Opinion

Are you ready for mobile content?

A report from Morgan Stanley states that mobile Internet use will be twice that of desktop Internet and that the iPhone/smartphone “may prove to be the fastest ramping and most disruptive technology product / service launch the world has ever seen.” That “disruption” is already affecting the methods for distributing technical content.

With users having Internet access at their fingertips anywhere they go, Internet searches will continue to drive how people find product information. Desktop Internet use has greatly reshaped how technical communicators distribute information, and having twice as many people using mobile Internet will only push us toward more online delivery—and in formats (some yet to be developed, I’d guess) that are compatible with smaller smartphone screens.

The growing number of people with mobile Internet access underscores the importance of high Internet search rankings and a social media strategy for your information. If you haven’t already investigated optimizing your content for search engines and integrating social media as part of your development and distribution efforts, it’s probably wise to do that sooner rather than later. Also, have you looked at how your web site is displayed on a smartphone?

If you don’t consider the impact of the mobile Internet, your documentation may be relegated to the Island of Misfit Manuals, where change pages and manuals in three-ring binders spend their days yellowing away.

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