Our top four topics for 2024
Did you miss a podcast, blog post, or webinar? We get it–there’s too much content and not enough time, but we’ve got you covered. Here’s a collection of our biggest topics from this year.
See Scriptorium in action at these upcoming events!
Whether you want to connect in person or online, you can see Scriptorium at these upcoming conferences and webinars.
The business value of DITA specialization
It’s hard to believe that the DITA standard needs additional tags. I tried counting them, but gave up at 150, when I had only reached the letter G. (Be my guest: https://www.oxygenxml.com/dita/1.3/specs/langRef/quick-reference/all-elements-a-to-z.html)
Your tech expertise + our CCMS knowledge = replatforming success
Is your team skilled in navigating your current CCMS, but unfamiliar with the system you plan to adopt? During a recent replatforming project, we worked with a team of in-house experts to build out a new CCMS. The combination of their domain expertise and our replatforming experience was a big success. The client is now self-sufficient and thriving in their new CCMS environment.
tcworld 2024
Stuttgart
November 5th-7th
Join us at the largest technical communication conference in the world! Here’s where you can see the Scriptorium team in action.
So much waste, so little strategy: The reality of enterprise customer content
Speaker: Sarah O’Keefe
From the program: For your customers to effectively use your products and services, it’s critical that technical, learning, and support content are fully integrated across content types. This “enabling” content helps your customers get their work done. Inside your organization, you almost certainly have three (or more!) organizations that are producing this content. Most likely, they each use a content authoring system that is optimized for their specific use case. And those content authoring systems work in isolation.
This is unacceptable.
We need to build out unified content operations so that we can single-source content components in a repository. Content objects such as instructions, definitions, and assessments can then be assembled from this single source of truth. Additionally, we must create shared infrastructure to deliver a unified customer experience; for example, enterprise taxonomy, localization, and design systems.
Unfortunately, we currently don’t have a solution for unified content. Instead, we must combine incompatible software systems. This presentation is a call to action to start working on an enterprise content operations approach.
Modernizing your content management system: The challenges of replatforming
Speaker: Bill Swallow
From the program: Many technical communication organizations have established processes inside a content management system (CMS) and a single source of truth for their content. But over time, business needs change, and the CMS chosen a decade ago may no longer be a good fit for the organization. At some point, it becomes necessary to change systems and replatform the content onto a new CMS.
Changing systems is a costly proposition, and one that needs to be assessed well. The more customization work that was done to meet your original requirements and the more content you have in the current system, the more complicated and expensive a replatforming transition will be.
In this session, you’ll learn about the business justification, the risks, and the benefits of a replatforming project.
Want to connect at tcworld?
Pulse check on AI: May, 2024
In episode 166 of The Content Strategy Experts Podcast, Sarah O’Keefe and Alan Pringle check in on the current state of AI as of May 2024. The landscape is evolving rapidly, so in this episode, they share predictions, cautions, and insights for what to expect in the upcoming months.
We’ve seen this before, right? It’s the gold rush. There’s a new opportunity. There’s a new possibility. There’s a new frontier of business. And typically, the people who make money in the gold rush are the ones selling the picks and shovels and other ancillary services to the “gold rushees.”
— Sarah O’Keefe
Replatforming an early DITA implementation
Bill Swallow, Director of Operations at Scriptorium, and Emilie Herman, Director of Publishing at the Financial Accounting Foundation (FAF), shared lessons learned from a DITA implementation project.
What did we want to accomplish with our project? One was to develop a single source of truth for our content, a single system to host all of it. Secondly, we wanted to modernize our information architecture and our content models and document all of it clearly. Lastly, we wanted to futureproof our content operations and go to a digital-first workflow.
— Emilie Herman
Succeeding with DITA adoption in your organization
When a DITA-based workflow is the best choice to support business requirements for your content, you may face the daunting task of convincing leadership to move forward with this enterprise-wide change. Sarah O’Keefe shared practical tips for overcoming common objections to DITA during her session at the AEM Guides user conference.
How machine translation compares to AI
In episode 154 of The Content Strategy Experts Podcast, Bill Swallow and Christine Cuellar discuss the similarities between the industry-disrupting innovations of machine translation and AI, lessons we learned from machine translation that we can apply to AI, and more.
“Regardless of whether you’re talking about machine translation or AI, don’t just run with whatever it provides without giving it a thorough check. The other thing that we’re seeing with AI that wasn’t so much an issue with machine translation is more of a concern around copyright and ownership.”
— Bill Swallow
