How to get budget for content strategy
One common roadblock to content strategy is a lack of funding. This post describes how to get budget, even in lean years (and recently, they have all been lean years!).
One common roadblock to content strategy is a lack of funding. This post describes how to get budget, even in lean years (and recently, they have all been lean years!).
Keeping a content strategy implementation moving forward is important, but it isn’t always easy. You may have to deal with an extremely slow-moving project or unexpected delay. You may even have to put a project completely on hold. Here are some common obstacles that get in the way of progress, and some ways you can work to overcome them.
Everyone wants to know how much an XML workflow is going to cost. For some reason, our prospective clients are rarely satisfied with the standard consultant answer of “It depends.”
This post outlines typical XML projects at four different budget levels: less than $50,000, $150K, $500K, and more than $500K.
The companies described are fictional composites. You should not make any major budgetary (or life) decisions based on these rough estimates. Your mileage may vary. Insert any other disclaimers I have forgotten.