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Podcast transcript

Content strategy Podcast Podcast transcript

Brewing a better content strategy through single sourcing (podcast)

In episode 162 of The Content Strategy Experts Podcast, Bill Swallow and Christine Cuellar discuss the benefits of single sourcing as part of your content strategy through the example of two things they love: coffee and beer.

“We know companies that have moved away from a do-it-yourself approach because they had maybe two or three different people putting in half to almost full-time work on the publishing system and not on other facets of the company’s core business or the writing. They were simply there to keep everything working. It just blows my mind that on a scale where you have hundreds of writers contributing content, you are saying, Okay, you three people are going to be solely responsible for keeping this thing up and running so that they can produce their content, rather than having a system that’s designed to keep itself up and running.

— Bill Swallow

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Content operations Podcast Podcast transcript

Our demands for enterprise content operations software (podcast)

In episode 161 of The Content Strategy Experts Podcast, Sarah O’Keefe and Alan Pringle share their ideal world for enterprise content operations software, including specific requests for how content management software needs to evolve.

SO: “When I envision this in the ideal universe, it seems that the most efficient way to solve this from a technical point of view would be to take the DITA standard, extend it out so that it is underlying these various systems, and then build up on top of that. I don’t really care. What I do care about is that I need, and our clients need, the ability to move technical content into learning content in an efficient way. And right now that is harder than it should be.”

AP: “Oh, entirely. And I would even argue it should go the other way, because there is stuff possibly on the training side that the people in the product content side need. So both sides need that ability.”

SO: Right, so give us seamless content sharing, please. Pretty please.

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Content operations Learning content Podcast Podcast transcript

Rise of the learning content ecosystem with Phylise Banner (podcast)

In episode 160 of The Content Strategy Experts Podcast, Alan Pringle and special guest Phylise Banner talk about the limitations of the learning management system, the rise of the learning content ecosystem, and more.

I think about enterprise-wide applications. Consider the tools that are used to generate help solutions. Let’s just use Jira as an example. You have a knowledge base, enterprise-wide, and everyone at the organization has access to ask a question or search the knowledge base, or something like that. That’s where I want to go, that’s what I want to see. I want my learning experience platform to be like that. I want a knowledge base that I can tap into any place, anytime, anywhere. And then, have my mastery checked in the ways that I want to have it checked.

— Phylise Banner

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Content operations Podcast Podcast transcript Structured content

Tips for moving from unstructured to structured content with Dipo Ajose-Coker

In episode 159 of The Content Strategy Experts Podcast, Bill Swallow and special guest Dipo Ajose-Coker share tips for moving from unstructured to structured content.

“I mentioned it before: invest in training. It’s very important that your team knows first of all not just the tool, but also the concepts behind the tool. The concept of structured content creation, leaving ownership behind, and all of those things that we’ve referred to earlier on. You’ve got to invest in that kind of training. It’s not just a one-off, you want to keep it going. Let them attend conferences or webinars, and things like that, because those are all instructive, and those are all things that will give good practice.”

— Dipo Ajose-Coker

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Content operations Podcast Podcast transcript Structured content

Challenges of moving from unstructured to structured content with Dipo Ajose-Coker

In episode 158 of The Content Strategy Experts Podcast, Bill Swallow and special guest Dipo Ajose-Coker discuss the challenges of moving from unstructured to structured content.

“I think we could make broad categories of challenges as tools, technology, people, and methodologies, and I think we’ll just dive into these because they’re not necessarily independentsome of them flow one into the other. One of the most complex and challenging parts is implementation. Changing over to a new tool also involves changing processes and training the staff. Basically, some documentation teams struggle with that initial learning curve.”

— Dipo Ajose-Coker

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Change management Industry insights Podcast Podcast transcript

Design thinking & equity in design with guest Dee Lanier (podcast)

In episode 157 of The Content Strategy Experts Podcast, Sarah O’Keefe and special guest Dee Lanier discuss design thinking: what it is, what it isn’t, and obstacles and ideas for equity in design.

“Design thinking is not a model first. It is a mindset that incorporates a strong inquisitiveness. What’s happening here? Who are the people that are being affected by whatever problems that are happening here? And what don’t I know that I need to learn before proposing any solutions? That’s design thinking in a larger understanding.”

— Dee Lanier

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Content operations Content strategy Podcast Podcast transcript

Ask Alan Anything: Resolving pain in content operations (podcast, part 2)

In episode 156 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar are back discussing more pain points that Scriptorium has resolved. Discover the impact of office politics on content operations, what to do when your non-technical team is moving to structured content, and more.

“Here’s the thing. Skepticism is healthy. If people are trying to poke holes in this new process, sometimes they can actually uncover things that are not being addressed. That is real, that is useful. So don’t confuse that with people who were being a-holes and just being contrary for the sake of being contrary. Those are two different things, and you’ve got to be sure you understand those two things.”

— Alan Pringle

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Content operations Content strategy Podcast Podcast transcript

Ask Alan Anything: Resolving pain in content operations (podcast, part 1)

In episode 155 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar dig into pain points that Scriptorium has helped organizations resolve since 1997.

“The amount of time content creators spend on formatting and for little payoff, it’s just… the numbers don’t add up. Especially in the 21st century now that we have so many automated ways to publish things to multiple channels, if you are futzing and tinkering with formatting trying to deliver to multiple channels, I can say with a great degree of certainty, you are absolutely doing it wrong.”

— Alan Pringle

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Content operations Podcast Podcast transcript

How machine translation compares to AI

In episode 154 of The Content Strategy Experts Podcast, Bill Swallow and Christine Cuellar discuss the similarities between the industry-disrupting innovations of machine translation and AI, lessons we learned from machine translation that we can apply to AI, and more.

“Regardless of whether you’re talking about machine translation or AI, don’t just run with whatever it provides without giving it a thorough check. The other thing that we’re seeing with AI that wasn’t so much an issue with machine translation is more of a concern around copyright and ownership.”

— Bill Swallow

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Content operations Podcast Podcast transcript

ContentOps edited collection: Content operations from start to scale (podcast)

In episode 153 of The Content Strategy Experts Podcast, Sarah O’Keefe and special guest Dr. Carlos Evia of Virginia Tech discuss the upcoming book ContentOps Edited Collection: Content operations from start to scale. This is a free collection of insights from leading industry experts that will be available in October of 2023.

“This is going to be a free book. We are not going to become rich and famous with this book because we decided that we wanted to make the content in the book accessible for everybody who is interested in learning about content operations. It’s going to be published as an open-access book by Virginia Tech Publishing.”

— Dr. Carlos Evia

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Content operations Industry insights Podcast Podcast transcript

Applications of AI for knowledge content with guest Stefan Gentz (podcast)

In episode 152 of The Content Strategy Experts Podcast, Sarah O’Keefe and special guest Stefan Gentz of Adobe discuss what knowledge content is, what impacts AI may have, and best practices for integrating AI in your content operations.

“As a company and as a content producer who’s publishing content, you are responsible for that content and you cannot rely on an agent to produce completely accurate information or information that is always correct.”

— Stefan Gentz

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Content strategy Industry insights Podcast Podcast transcript

Adapt to evolving content careers with guest Jack Molisani (podcast)

In episode 151 of The Content Strategy Experts Podcast, Bill Swallow and podcast guest, Jack Molisani discuss how content careers have changed through the pandemic, layoffs, quiet quitting, and AI, and what you should do to stay ahead of the curve.

“Rather than applying for a job […] you want companies to come to you and say, ‘Hey, will you come work for us?’ The only way they’re going to do that is if you write articles, if you’re speaking at conferences, and if you position yourself as an expert in your field.”

— Jack Molisani

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Content operations Podcast Podcast transcript

How to choose a content model with guest Patrick Bosek (podcast)

In episode 150 of The Content Strategy Experts Podcast, Alan Pringle and special guest, Patrick Bosek of Heretto talk about choosing a content model, factors to consider, and when you should think about customization.

“There’s a valid use case for almost every approach that’s out there. There’s no way around that. I think what it really starts to come down to is making sure that you’re matching the 18+ months [ahead] to the decision you’re making now.”

— Patrick Bosek

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Content operations Learning content Podcast Podcast transcript

Content operations for elearning content (podcast)

In episode 149 of The Content Strategy Experts Podcast, Sarah O’Keefe and Christine Cuellar discuss the unique challenges, opportunities, and considerations of content operations with elearning content.

As an instructional designer, as a person who’s creating this learning content, you start thinking about, How do I deliver this effectively? How do I ensure that learning actually takes place? That’s our goal here. We want the people to learn the thing.” 

— Sarah O’Keefe

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Industry insights Podcast Podcast transcript

Anthony Olivier unpacks the MadCap acquisition of IXIASOFT (podcast)

In episode 148 of The Content Strategy Experts Podcast, Anthony Olivier, founder and CEO of MadCap Software, and Sarah O’Keefe discuss the MadCap acquisition of IXIASOFT, what’s on the horizon for the merged organization, and explore predictions about the impact of AI in the content industry.

“By acquiring a DITA-based CCMS, it allows us to offer not just an unstructured XML-based solution with cloud-based content management, but also offer a structured authoring solution for our customers who want to make that transition.”

Anthony Olivier

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Content operations Podcast Podcast transcript

“Why do I have to work differently?” (podcast, part 2)

In episode 147 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar continue talking about how teams adjust when content processes change, and tools you can use to navigate the question, “Why do I have to work differently?”

This is part two of a two-part podcast.

“We had a client a few years ago refer to us as content therapists, and that’s not far off. […] We provide a sounding board. We’re a sympathetic ear. We help give you the opportunity to bounce off concerns, problems, issues, and offer feedback. It’s a relationship where we are going to listen and give guidance, because again, we’ve been through this before with other people. Let’s apply that knowledge and make your life as easy as possible during, frankly, what can be a very tumultuous time.”

— Alan Pringle

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Content operations Podcast Podcast transcript

“Why do I have to work differently?” (podcast, part 1)

In episode 146 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar talk about how teams adjust when content processes change, and how you can address the question, “Why do I have to work differently?”

This is part one of a two-part podcast. 

“One of these kinds of business drivers can be a merger or an acquisition. When you end up combining two companies, you can have two separate workflows. Both of them are not going to win — they’re just not. […] But again, I mean, I have a lot of sympathy for these people. A lot of times they are asking this for legitimate reasons. ‘Why is this happening?’ ‘Why am I having to do this?’ That’s when you’ve got to help them step back and look at the bigger business situation.”

— Alan Pringle

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Learning content Podcast Podcast transcript

Optimize learning and training content through content operations (podcast)

In episode 145 of The Content Strategy Experts Podcast, Bill Swallow and Christine Cuellar discuss the impact content operations has on your learning and training content, and how to make the most out of this valuable asset. 

“If the company is looking to implement something within a specific time frame for a very specific business need, and that gets delayed at the beginning when training is being developed, it’s going to snowball down. So, your six-week delay on getting content out the door might turn into a six-month delay on getting the program rolled out.”

— Bill Swallow

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Podcast Podcast transcript

AI: Rewards and risks with Rich Dominelli (podcast)

In episode 144 of The Content Strategy Experts Podcast, Alan Pringle (Scriptorium) and special guest Rich Dominelli (Data Conversion Laboratory) tackle the big topic of 2023: artificial intelligence (AI).

“I feel like people anthropomorphize AI a lot. They’re having a conversation with their program and they assume that the program has needs and wants and desires that it’s trying to fulfill, or even worse, that it has your best interest at heart when really, what’s going on behind the scenes is that it’s just a statistical model that’s large enough that people don’t really understand what’s going on. It’s a model of weights and it’s emitting what it thinks you want to the best of its ability. It has no desires or needs or agency of its own.”

— Rich Dominelli

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Podcast Podcast transcript

Balancing CMS and CCMS implementation (podcast, part 2)

In episode 143 of The Content Strategy Experts Podcast, Gretyl Kinsey and Christine Cuellar are back discussing the common tripping points companies stumble over while implementing their content management system (CMS) and their component content management system (CCMS). This is part two of a two-part podcast.

“If you’ve got people working in a web CMS and you’ve got people working in a CCMS, and they’ve always worked separately, and then suddenly you ask them to come together and collaborate and maybe have one group or the other choose a new tool so that they can share content, but they’ve never had that process of working together, there’s going to have to be not just a tool solution to get them working together, but a people solution and a whole different mindset in the way that they work together.”

— Gretyl Kinsey

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Content operations Podcast Podcast transcript Tools XML

Balancing CMS and CCMS implementation (podcast, part 1)

In episode 142 of The Content Strategy Experts Podcast, Gretyl Kinsey and Christine Cuellar discuss balancing the implementation of a content management system (CMS), and component content management system (CCMS). This is part one of a two-part podcast.

“When you have two types of content produced by your organization and different groups in charge of that, and maybe they’re in two different systems, that it’s really important to get those groups working together so that they can understand that those priorities don’t need to be competing, they just need to be balanced.”

— Gretyl Kinsey

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Content operations DITA Podcast Podcast transcript XML

What is LearningDITA? (podcast)

In episode 141 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar discuss the story behind LearningDITA, the free DITA training created by the Scriptorium team.

What we are trying to do with this site is give people a free resource where they can go and, at their own pace, learn about what DITA is and how it can apply to their content and their content processes. It’s a way to take some of the technical mystique out of it, to bring it down and help you learn what it is and how it works.

– Alan Pringle

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Éric Bergeron explains the MadCap acquisition of IXIASOFT (podcast)

In episode 140 of The Content Strategy Experts Podcast, Sarah O’Keefe and Éric Bergeron, president and CEO of IXIASOFT, share the story behind the MadCap acquisition of IXIASOFT.

“The question that everybody is asking, and we really want the answer to, is this seems like a very sensible combination, but MadCap as an organization has done a really excellent job with their marketing, and much of their marketing has been based on the concept that DITA is not something that you need. Flare is happy and easy and safe and wonderful, and DITA is none of those things. So, when you say this is a bit of an odd combination, I think everybody’s looking at, ‘Well, wait a minute, there’s been a lot of DITA bashing over the past 10 years or so.’ What do you do with that?”

—Sarah O’Keefe

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Unpacking structured content, DITA, and UX content with Keith Anderson

In episode 139 of The Content Strategy Experts Podcast, Sarah O’Keefe and special guest Keith Anderson dive into their experiences with structured content, DITA, and user content.

“My definition of context is anything that affects the cognitive processing of information. […] So, whether you’re consuming information by reading or listening, there are so many factors that affect how you process the context of the content.”

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