Who is Scriptorium? (podcast)
In episode 135 of The Content Strategy Experts Podcast, Sarah O’Keefe and new team member, Christine Cuellar, talk about who Scriptorium is and how we use content to optimize your business.
Podcast transcript
What is a headless CMS? (podcast)
In episode 133 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Carrie Hane of Sanity talk about headless CMSs.
If your organization isn’t already going down this route, it will probably go there soon. Whenever it’s time to get a new CMS or change hosts. It’s usually triggered on the IT side to switch to it. But like I said, the developers love the flexibility and ease of this decoupled tool. Yeah, it’s really technology driven, but it’s a real opportunity for everyone in an organization to rethink how they’re creating and using content.
—Carrie Hane
Misconceptions about structured content (podcast)
In episode 132 of The Content Strategy Experts Podcast, Alan Pringle and guest Jo Lam of Paligo dispel misconceptions and myths about structured content.
“Science and history shows us that structured content, structured authoring, is actually very intuitive. And if I may rewind back to, say, the paleolithic era where we first started using a lot of symbols, and then eventually converting them into what we now know as letters. Understanding patterns on an extremely micro level, and that’s how we actually learn to read and write.”
—Jo Lam
Jobs in techcomm (podcast)
In episode 131 of The Content Strategy Experts podcast, Sarah O’Keefe and guest Keith Schengili-Roberts discuss the techcomm job market.
Most of the jobs I see are industry experience … is helpful. Medical device is very helpful. PS, we’d love it if you had these tools. It’s common not to require the tools. It’s common to require domain knowledge and then say tools are a nice-to-have or a strongly preferred, but not an absolute requirement.
—Keith Schengili-Roberts
Prerequisites for efficient content operations (podcast)
In episode 129 of The Content Strategy Experts podcast, Sarah O’Keefe and Bill Swallow discuss the prerequisites for efficient content operations and the pitfalls from not following them.
Mayhem, chaos, cost overruns, work, rework, delays. I mean, these things, they’re expensive. And they’re not just expensive, they’re soul sucking for everybody involved in the project. And it doesn’t have to be that way if this thing is planned and executed at the right level.
—Sarah O’Keefe
Replatforming your structured content into a new CCMS (podcast)
In episode 128 of The Content Strategy Experts podcast, Sarah O’Keefe talks with guest Chip Gettinger of RWS about why companies are replatforming structured content by moving it into a new component content management system (CCMS).
I find there’s some business change that’s happened to spark this replatforming. One is mergers and acquisitions, where two companies get together, there are two CCMSs, and one basically is chosen.
—Chip Gettinger, RWS
The challenges of structured learning content (podcast)
In episode 127 of The Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle talk about the challenges of aligning learning content with structured content workflows.
We’ve seen a little bit of a trend where we think about learning content and structure almost as mortal enemies, and we see some degree of resistance to wanting to use structured content for learning and training materials. And we want to dig into a little bit of why that might be.
—Gretyl Kinsey
Industry 4.0 (podcast)
In episode 126 of The Content Strategy Experts podcast, Sarah O’Keefe and Stefan Gentz of Adobe discuss Industry 4.0.
Structured content: the foundation for digital transformation (podcast)
In episode 125 of The Content Strategy Experts podcast, Alan Pringle and Amy Williams of DCL talk about digital transformation projects and how structured content provides the foundation for those efforts.
If, as a company, you start to think and plan and build processes with the digital innovation, you really start to future-proof for yourself, because you’re going to become more agile, more flexible.
– Amy Williams
Content ops stakeholders: Content authors (podcast, part 2)
In episode 123 of The Content Strategy Experts podcast, Alan Pringle and Gretyl Kinsey wrap up our series on content ops stakeholders and continue their discussion about content authors.
“When you are trying to get executive buy-in on something as a content creator, don’t focus on the tools and the nitty gritty of the tech. That is not the way to get the attention of executives. ”
– Alan Pringle
Content ops stakeholders: Content authors (podcast, part 1)
In episode 122 of The Content Strategy Experts podcast, Alan Pringle and Gretyl Kinsey talk about content authors as content ops stakeholders.
“I think it’s really important to note here, a lot of these resources are not human people. They are systems or databases that provide information. You pull information from these multiple sources and put it together to provide a really dynamic and personalized user experience for the people who are reading your content.”
– Alan Pringle
Content ops stakeholders: Content consumers (podcast)
In episode 121 of The Content Strategy Experts podcast, Alan Pringle and Bill Swallow talk about content consumers as content ops stakeholders.
“If you look up a restaurant on your phone and go to view the menu, most of the time, that menu is going to be a PDF. And you are sitting there, zooming in, scrolling around, and pinching, and trying to read this menu that really should have just been a responsive HTML page.”
– Bill Swallow
Content ops stakeholders: Risk management (podcast)
In episode 120 of The Content Strategy Experts podcast, Gretyl Kinsey and Sarah O’Keefe discuss content ops stakeholders in risk management.
“Your regulatory environment for a single product could actually be different depending on where you’re selling it. You have to do things a certain way in Europe. You have to do things a certain way in the US.”
– Sarah O’Keefe
Accessibility when authoring DITA content
In episode 119 of The Content Strategy Experts podcast, Elizabeth Patterson and Bob Johnson of Tahzoo discuss accessibility when authoring DITA content.
“By its very nature, DITA being strongly structured facilitates more accessible content.”
– Bob Johnson
Content ops stakeholders: Tech support (podcast)
In episode 118 of The Content Strategy Experts podcast, Bill Swallow and Sarah O’Keefe discuss content ops stakeholders in tech support.
“If you are delivering multi-hundred page PDFs to your tech support people, then I can assure you that your tech support people hate you. Opening a 600 page document and then having to search through it while you’re on the phone under all this pressure is not the experience that you want.”
– Sarah O’Keefe
Content as a Service (podcast, part 2)
In episode 117 of The Content Strategy Experts podcast, Sarah O’Keefe and Patrick Bosek of Heretto continue their discussion about Content as a Service.
“Content as a Service is becoming a necessity to really deliver a strong customer experience from an answers and knowledge perspective.”
– Patrick Bosek
Content as a Service (podcast, part 1)
In episode 116 of The Content Strategy Experts podcast, Sarah O’Keefe and Patrick Bosek of Heretto talk about Content as a Service.
“Do we still have places where building a static site or a static set of help materials makes a lot of sense? Totally. But there’s a natural aspect of dynamic changing content. If that content is going to be a little bit different based on who or where or when you access it, then you can’t build it statically. That’s one of the things you’ll never get from a PDF.”
– Patrick Bosek
Content ops stakeholders: Localization (podcast)
In episode 115 of The Content Strategy Experts podcast, Bill Swallow and Sarah O’Keefe discuss content ops stakeholders in localization.
“Using baseball examples isn’t going to work well in a country where baseball is not a thing. So you have to think about that. Does your text, does your content, do your examples work and are they appropriate in your target language and culture?”
– Sarah O’Keefe
Content ops stakeholders: Tech stack managers (podcast)
In episode 114 of The Content Strategy Experts podcast, Bill Swallow and Gretyl Kinsey talk about developers and managers of the technical stack as content ops stakeholders.
“Without a gatekeeper, things can go awry very quickly. Other groups can take ownership of a particular piece of the tech stack and then you start to have some issues.”
– Bill Swallow
Trends for techcomm managers (podcast)
In episode 113 of The Content Strategy Experts podcast, Sarah O’Keefe and Dawn Stevens of Comtech discuss trends that are of interest to techcomm managers.
“We have an aging technical communicator community. We’re not necessarily attracting the younger generation. UX designer sounds more modern and interesting.”
– Dawn Stevens
Content scalability (podcast)
In episode 112 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow discuss content scalability.
“As you start approaching a greater percentage of bells and whistles in your process, the more work it takes to get each bell or whistle in place.”
– Bill Swallow
The rise of content ops (podcast)
In episode 111 of The Content Strategy Experts podcast, Sarah O’Keefe and Rahel Bailie of Content, Seriously discuss the rise of content ops.
“If you want a better user experience and more customer loyalty, you need accurate content.”
– Rahel Bailie
Content ops stakeholders: Executives (podcast, part 2)
In episode 110 of The Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe continue their discussion about executives as important stakeholders in your content operations.
“You need to understand how decisions in your organization are made and where the real power is.”
– Sarah O’Keefe
Content ops stakeholders: Executives (podcast, part 1)
In episode 109 of The Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe return to the occasional series about stakeholders and content operations projects. In this episode, they talk about executives as important stakeholders in your content operations.
“An executive wants to know how a tool is going to solve business problems and support company goals. They don’t care about the widgets and what they do. They want to know about business problems being solved.”
– Alan Pringle
