In episode 63 of The Content Strategy Experts podcast, Sarah O’Keefe and Chip Gettinger of SDL chat about subject matter experts and their role as authors and as reviewers of content. “One of the most important things about working with SMEs is to meet them where … Read More
Content strategy pitfalls: best practices (podcast, part 2)
In episode 62 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow continue their discussion from episode 61 and talk about best practices for planning. “You need to be mindful about how what you’re doing is going to impact other groups. You can’t … Read More
Content strategy pitfalls: planning (podcast, part 1)
In episode 61 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow return to our content strategy pitfalls series with a discussion about planning. “Another thing that is really helpful is doing a pilot project or proof of concept, because that can help … Read More
Reuse in DITA and beyond (podcast)
In episode 60 of The Content Strategy Experts Podcast, Elizabeth Patterson and Gretyl Kinsey discuss content reuse, how it specifically applies to DITA, and how it can benefit your organization. “So often we see companies wasting a lot of time copying and pasting. This idea of … Read More
Using the Learning and Training specialization for your content (podcast)
In episode 59 of the Content Strategy Experts Podcast, Alan Pringle and Kaitlyn Heath discuss how you can apply the Learning and Training specialization to your content. I think the conditional processing is a huge benefit as well. You can have a lot more interactivity … Read More
Unifying content after a merger (podcast)
In episode 58 of the Content Strategy Experts Podcast, Elizabeth Patterson and Sarah O’Keefe discuss how to unify content after a merger. In terms of pushback or in terms of change management, what we have to do is ask, “What does this other team do … Read More
Calculating return on investment for your content strategy (podcast)
In episode 56 of the Content Strategy Experts Podcast, Gretyl Kinsey and Alan Pringle discuss how to calculate return on investment for your content strategy even if you’ve never measured anything before.
The Scriptorium approach to content strategy (podcast)
In episode 55 of the Content Strategy Experts Podcast, Elizabeth Patterson and Sarah O’Keefe discuss Scriptorium’s approach to content strategy.
Evolution of content (podcast)
In episode 54 of the Content Strategy Experts podcast, Elizabeth Patterson interviews Sarah O’Keefe and Alan Pringle about what’s changed and what hasn’t changed in content over the years.
Rebranding as a business case for smart content (podcast)
In episode 53 of the Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow discuss rebranding as a business case for smart content. How can you make sweeping branding changes as quickly and as painlessly as possible?