In episode 90 of The Content Strategy Experts podcast, Gretyl Kinsey and Simon Bate talk about using text strings and microcontent. This is part one of a two-part podcast. “They’re starting to get the idea of taxonomy and how important it is for all parts of … Read More
The misuse of metadata (podcast)
In episode 89 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow talk about strategies for avoiding the misuse of metadata and DITA XML-based content. “The more you fine-tune how your content model needs to operate, the easier it’s going to be to move … Read More
Understanding information architecture (podcast)
In episode 88 of The Content Strategy Experts podcast, Alan Pringle and special guest Amber Swope of DITA Strategies talk about information architecture. “Information architecture is a role, not necessarily a position, but by ignoring it, you end up without the discipline and the consistency … Read More
Finding the value when selling structure (podcast)
In episode 87 of The Content Strategy Experts podcast, Sarah O’Keefe and special guest Nenad Furtula of Bluestream talk about finding the value when selling structure. Why do so many tech pubs departments fail to get support for structured content and what can we potentially … Read More
Steps to structured content (podcast, part 2)
In episode 86 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow continue their discussion about the steps to structure, how to move from unstructured content to structure, and what each level of maturity looks like. “Step five is when you’re thinking even … Read More
Steps to structured content (podcast, part 1)
In episode 85 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow talk about the steps to structure, how to move from unstructured content to structure, and what each level of maturity looks like. “It’s important to keep in mind when you move … Read More
The personalization paradox (podcast)
In episode 84 of The Content Strategy Experts podcast, Sarah O’Keefe talks with Val Swisher of Content Rules about why companies fail and how to succeed at delivering personalized experiences at scale. “It all has to be completely standardized in order to be successful. There … Read More
DITA: The next generation (podcast)
In episode 83 of The Content Strategy Experts podcast, Gretyl Kinsey and Jake Campbell talk about the next generation of DITA. What happens when you need to update your existing DITA structure? “When you’re building everything out the first time around, you can do as much … Read More
Taking a phased approach to your content strategy (podcast)
In episode 82 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow talk about taking a phased approach to content strategy when you have limited resources and how you can prioritize that approach. “It’s really easy to allow your scope to expand. Try … Read More
Document ownership in your content development workflows (podcast)
In episode 81 of The Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle discuss document ownership and the role it plays in content development workflows and governance. “You’ve got to quit the focus on the tools. The tools are not going to solve mindset problems. … Read More