Digital transformation touches on every aspect of business operations. At Scriptorium, our focus is on high-value content, so our definition of digital transformation is also content-centric: “Digital transformation is the use of technology to enrich information delivery.” “Enriched” information is usually divided into two major … Read More
Single-sourcing is dead. Long live shared pipes!
The term single-sourcing is too simplistic to describe today’s content creation environments.
Cleaning up your product content lifecycle
The product content lifecycle should result in information that is traceable–each data point in a document should point back to a database or another information source from which the data point was derived. But unfortunately, we are not there yet.
Best of 2017: content strategy, localization, DITA, and more
Scriptorium wraps up 2017 with a look back at posts on content strategy, localization, DITA, and other content conundrums.
Content strategy: you’re doing it wrong
This post is part of Scriptorium’s 20th anniversary celebration. You know you’re doing content strategy wrong when… You focus on tools and not business requirements:
Adapt or die, the sequel (Adapt or die harder?)
Back in 2013, I used the phrase content velocity in several posts. These posts also had a certain doomsday theme, as I compared the rise of digital workflows in publishing to the comet that wiped out the dinosaurs.
Four years later, PDF is not dead
This post is part of Scriptorium’s 20th anniversary celebration. In 2013, I wrote that PDF is not dead. Four years later, it’s still too early to write the obituary.
Content strategy success: from technical to tangible
A content strategy implementation requires you to address multiple technical facets: tool and process integration, specifications for how content is delivered, and so on. These technical details, however, are of little interest to the executives who control funding. They are much more interested in seeing … Read More
2017 content strategy trend: the rise of the machine (translation)
My 2017 trend is the impact of machine translation on content strategy.
tekom 2016: Götterdämmerung?
After the anti-DITA insurrection at tekom 2015, the 2016 conference took a turn in a different direction. Here are a few highlights. Keep in mind that the conference is huge; it would take a platoon of people to cover the 250 technical sessions.