If content is like food, then content strategy is the delivery system, whether a restaurant or a home cook feeding a family. Scriptorium is full of people who like to eat and cook, so food analogies are always popular around here.
Back to school: measuring content strategy ROI
Here in the United States, the summer is now officially over and students are back to school. For many, this means a change in routine and a fresh outlook on the remainder of the year. This is an excellent time to direct that fresh outlook … Read More
Change management during mergers
Last year we wrote about content strategy after mergers and acquisitions. While many infrastructure decisions and changes need to be made, change management on the personnel side is critical for success.
Return of the technical editor?
I’ve seen quite a few comebacks in my time, from bellbottoms to grungy flannel. But most of these trends are short-lived. A once long-standing staple among technical writing and content authoring groups has nearly gone extinct: the technical editor. Is it time for this role … Read More
Content: Is it really a business asset?
Assets have long life, and their value depreciates over time. Does content meet that definition?
LavaCon Dublin 2017: spanning silos, building bridges
Two weeks ago, The LavaCon Conference made its return to Dublin, Ireland. Before I dive in, thanks to Jack Molisani for yet another fun and insightful LavaCon conference!
Top 10 signs that your documentation is craptacular, 2017 edition
This post is part of Scriptorium’s 20th anniversary celebration. Way back in 2011, I published the first edition of this list. It’s interesting to see how much has changed since then.
LearningDITA.com survey
LearningDITA.com currently (as of writing this post) has eight courses and over 2,700 subscribers. So… How are we doing?
Do you know a content strategy concrete head?
In lean management, a concrete head is someone resistant to change. In my years working on content strategy projects, I have noticed many people are resistant to changing how they develop and distribute content—sometimes without even knowing it.
Virtual meeting etiquette
Let’s take a break from content strategy and talk a bit about virtual meeting etiquette. I’ve heard plenty of virtual meeting horror stories from friends and colleagues. There are tales of barking dogs, screaming children, loud ambient office noise, and yes, even the dreaded toilet … Read More