Is Google Translate good enough?

Bill Swallow / Localization, Opinion11 Comments

a robot arm writes on paper

Machine translation continues to evolve. With artificial intelligence in the mix, machine translations seem almost human. Google Translate is one of the top players in this market, supplying everything from basic text translation to browser-embedded (Chrome) translation to a robust translation API. But even with … Read More

Content strategy, a food analogy

Sarah O'Keefe / Opinion1 Comment

If content is like food, then content strategy is the delivery system, whether a restaurant or a home cook feeding a family. Scriptorium is full of people who like to eat and cook, so food analogies are always popular around here.

Return of the technical editor?

Bill Swallow / Opinion11 Comments

red pen with editing markup

I’ve seen quite a few comebacks in my time, from bellbottoms to grungy flannel. But most of these trends are short-lived. A once long-standing staple among technical writing and content authoring groups has nearly gone extinct: the technical editor. Is it time for this role … Read More