2020 was an unpredictable year. We learned (or at least attempted) to be flexible during difficult times. With flexibility in mind, we are making some cautious industry and pandemic related predictions for 2021.
The best of 2019
As 2019 comes to a close, let’s take a look at some of the most popular posts and podcasts from the year.
2019 trend: Smarter content in unexpected places
It’s always dangerous to make predictions, but for 2019, we are defining “smarter content in unexpected places” as our trend in content strategy. The catalyst is recognition of content value. Once you decide that delivering certain information is valuable, you then start to think about … Read More
Best of 2018: Google Translate, LearningDITA Live, shared pipes, and more
Let’s start off the new year with some blog highlights from the previous year. We wish you a happy, healthy, and successful 2019!
Content strategy requirements: real or fake?
Content strategy is no stranger to change. A strategy must be ever-evolving to meet new business requirements. But how do you determine whether a requirement is real or fake?
Training new hires in technical communication
After an arduous job search process that took place during my senior year in the Professional and Technical Writing program at Virginia Tech, I was recently hired here at Scriptorium. One thing I have learned is that matching candidates, especially new college graduates, and jobs … Read More
DITA adoption beyond product content
We usually think of DITA as a solution for product-focused content development. More specifically, it’s used for developing customer-facing technical documentation and training content. And, as marketing and technical content have converged to deliver a more unified product content experience, DITA has served that need … Read More
Content strategy versus human nature
Implementing a content strategy is tricky. Technical issues bubble up to the surface as challenges, but those issues usually have direct solutions. The real elephant in the room isn’t technology; it’s human nature.
Insomnia, content strategy edition
I usually sleep quite well, but every once in a while, sleep eludes me for no apparent reason. So there I am at 2 a.m., awake. Here are some of the things that keep my mind spinning:
The rise and fall of #contentstrategy
Content strategy—or should I say, #contentstrategy—has been picking up steam over the years on social media. Twitter is especially saturated with the #contentstrategy tag. But what exactly is being positioned as content strategy?