Content strategy is no stranger to change. A strategy must be ever-evolving to meet new business requirements. But how do you determine whether a requirement is real or fake?
Training new hires in technical communication
After an arduous job search process that took place during my senior year in the Professional and Technical Writing program at Virginia Tech, I was recently hired here at Scriptorium. One thing I have learned is that matching candidates, especially new college graduates, and jobs … Read More
DITA adoption beyond product content
We usually think of DITA as a solution for product-focused content development. More specifically, it’s used for developing customer-facing technical documentation and training content. And, as marketing and technical content have converged to deliver a more unified product content experience, DITA has served that need … Read More
Content strategy versus human nature
Implementing a content strategy is tricky. Technical issues bubble up to the surface as challenges, but those issues usually have direct solutions. The real elephant in the room isn’t technology; it’s human nature.
Insomnia, content strategy edition
I usually sleep quite well, but every once in a while, sleep eludes me for no apparent reason. So there I am at 2 a.m., awake. Here are some of the things that keep my mind spinning:
The rise and fall of #contentstrategy
Content strategy—or should I say, #contentstrategy—has been picking up steam over the years on social media. Twitter is especially saturated with the #contentstrategy tag. But what exactly is being positioned as content strategy?
Does Markdown fit into your content strategy?
Markdown is a text-based markup language designed for content authoring. Using a limited set of formatting marks, you can create content and render it to HTML or another format. There’s a growing buzz about Markdown in the technical communication community. While great for quick content … Read More
Is Google Translate good enough?
Machine translation continues to evolve. With artificial intelligence in the mix, machine translations seem almost human. Google Translate is one of the top players in this market, supplying everything from basic text translation to browser-embedded (Chrome) translation to a robust translation API. But even with … Read More
A hierarchy of localization needs
Do you need to supply translated content? Use this hierarchy of localization needs to shape your localization strategy.