If done properly, a new content strategy will bring added value to your organization. The transition itself is not always easy, and the success of the projects depends on your stakeholders. Much like trick or treating, you never know what to expect when someone “opens … Read More
Content strategy: you’re doing it wrong
This post is part of Scriptorium’s 20th anniversary celebration. You know you’re doing content strategy wrong when… You focus on tools and not business requirements:
Your content is not special
You. You over there with the finicky formatting and the inability to use templates and the hours of adjusting graphics when you add a paragraph. Yes. You.
Reducing tedium in content workflows with exceptionally mobile technology
The content lifecycle can involve many needlessly tedious tasks. Perhaps the most tedious of tasks is review tracking. There are many ways to send content out for review. Some people prefer using a manual process, others prefer automated workflows. Whatever approach you use is fine, … Read More
Content strategy: What’s your exit strategy?
You’ve probably heard the announcement countless times: “Please locate the nearest emergency exit.” Chances are you ignore these exits most of the time, but you feel safer knowing they’re there. You wouldn’t go to a restaurant or movie theater or travel on public transportation that … Read More
From toilets to techcomm: tallying tool risks
I’m about to replace an old toilet, not-so-affectionately nicknamed the Lazy River.
Stairway to Həll
We’ve been in our “new” offices in Durham for about a year now. Overall, I’m quite happy to be here, nice building, good restaurants for lunch, lock on the door to keep sales people out…all those things.
Let go of your silo
In reality, collaborative authoring is little more than a euphemism for the idea that “anyone can write.” That’s Tom Johnson’s take on collaborative authoring in his latest blog post. The writer in me sympathizes deeply because the “anyone can write” attitude is a direct challenge … Read More
(Non)predictions for 2012
With 2011 waning, people are contemplating what 2012 will bring for technical communication. Our profession is changing rapidly, so intelligent conversations about the future of tech comm are essential. All that smart talk has absolutely nothing to do with this post.
Preview of coming a-QUACK-ions
My presentation for the STC Summit in Dallas is finally done. The session, “Managing in an XML environment,” is scheduled for Tuesday, May 4, at 4 p.m. Central time. I hope to see you in Dallas, but if you can’t make the conference in person, … Read More
- Page 1 of 2
- 1
- 2