Personalization—the delivery of custom, curated information tailored to an individual user’s needs—is becoming an important part of content strategies. Approaches to personalization vary depending on the type of content being served. Business-to-business (B2B) and business-to-customer (B2C) models, for example, will have very different requirements. Within … Read More
Metadata and taxonomy in your spice rack
Our internal Slack workspace has channels for projects, events, and other work-related items, but of course our most popular channel is #thefoodchannel, where we share recipes, restaurant recommendations, and general foodie discussions.
Content strategy in phases
You’ve identified a need for a content strategy project, but you have limited resources available. How can you get enough funding to complete the project? And how do you move the project forward? Taking a phased approach can enable you to start your content strategy … Read More
Establishing content governance
Content governance is a formal system of checks and balances that regulates your content development. Project success depends on clearly defined roles and responsibilities of everyone involved in the content development process. So how do you get buy-in? And what’s involved in putting a content … Read More
Getting started with content strategy
Getting started with a content strategy project can be intimidating. There are a lot of unknowns and changes that will take place. How do you ensure the changes you are making address your company’s needs and requirements?
Unifying content to support enterprise content strategy
Enterprise content strategy means including all customer-facing content in your planning. Our enterprise content strategy maturity model provides requirements for that strategy. This article focuses on content integration. How do you unify content across disparate content teams and technology stacks?
Integrating technical and marketing content for maximum impact
Buyers are looking at your technical content and marketing content prior to the sale. To provide a unified customer experience, you need to integrate the two. Here are some resources to help you get started:
Content scalability: Removing friction from your content lifecycle
First published in Intercom (October 2020) by the Society for Technical Communication. Scalable content requires you to assess your content lifecycle, identify points of friction, and remove them. Company growth magnifies the challenges of information enablement. When you grow, you add products, product variants, markets, … Read More
Improving structured content for authors
Structured content authoring tools behave differently than traditional tools like Microsoft Word, which causes difficulty or reluctance among authors to use them. Structured content imposes strict rules around content purpose (semantics) and placement. These tools diverge from the traditional WYSIWYG (what you see is what … Read More
Developing a strategy for learning content
Learning content is any material used for educational purposes, including e-learning courses, training guides, instructor guides, instructional videos, and more. This might represent the bulk of the content you produce, or it might be just one part of your overall content set. Either way, it’s … Read More