We often talk about building content strategies from the ground up: first, coming up with a strategy to address your content problems, and then implementing a solution. But not all implementations happen that way. If you’ve already started implementing a new system, it’s not too … Read More
Back to school: measuring content strategy ROI
Here in the United States, the summer is now officially over and students are back to school. For many, this means a change in routine and a fresh outlook on the remainder of the year. This is an excellent time to direct that fresh outlook … Read More
Content Strategy Network: balancing standardization and creativity
In our second online meeting, the Content Strategy Network discussed balancing standardization and creativity in content development.
Content Strategy Network: Is structured content worth the effort?
We had about 27 people participate in the first online meeting of the Content Strategy Network.
Tools are not a content strategy
This post is part of Scriptorium’s 20th anniversary celebration. Content creators love their tools. So much, in fact, they sometimes mistake selecting tools for developing a content strategy.
Classic content strategy mistake: re-creating old formatting with new tools
This post is part of Scriptorium’s 20th anniversary celebration. A common content strategy mistake is duplicating the look-and-feel of existing content when you’re implementing new tools and processes.
Structured authoring and XML
Coauthored by Sarah O’Keefe and Alan Pringle This post is also available as a white paper, which you can read in PDF format. First published in 2001. Structured authoring and XML represent a significant paradigm shift in content creation. Implementing structured authoring with XML allows … Read More
Warning signs: localization strategy needed
Without centralized localization processes, you will pay more for translated content, provide inconsistent translations, and possibly expose your company to significant legal liability. Here are warning signs your company needs a better localization strategy:
Content internationalization (it’s not just for software)
This post is part of a series on the value proposition of localization strategies. When people think of internationalization (IF they think of it), software labels often come to mind—buttons, menus, and other user interface text. But content development can benefit from it as well.
2017 content strategy trend: the rise of the machine (translation)
My 2017 trend is the impact of machine translation on content strategy.