In our third online meeting, the Content Strategy Network discussed different ways of measuring the return on investment in a content strategy.
We often talk about building content strategies from the ground up: first, coming up with a strategy to address your content problems, and then implementing a solution. But not all implementations happen that way. If you’ve already started implementing a new system, it’s not too … Read More
The scope and practice of content strategy is ever-expanding. From marketing to user experience to technical content development, the need for a strategy governing content creation and production grows. With this growth, the definitions of content strategy can vary, but they all recognize that the … Read More
Here in the United States, the summer is now officially over and students are back to school. For many, this means a change in routine and a fresh outlook on the remainder of the year. This is an excellent time to direct that fresh outlook … Read More
Coauthored by Sarah O’Keefe and Alan Pringle This post is also available as a white paper, which you can read in PDF format. First published in 2001. Structured authoring and XML represent a significant paradigm shift in content creation. Implementing structured authoring with XML allows … Read More