Content operations (or ContentOps) refers to the system your organization uses to develop, deploy, and deliver customer-facing information. Rahel Bailie refers to it as the way that your organization operationalizes your content strategy. Over at easyDITA, there’s a more aspirational definition, which includes the purpose … Read More
Developing a strategy for learning content
Learning content is any material used for educational purposes, including e-learning courses, training guides, instructor guides, instructional videos, and more. This might represent the bulk of the content you produce, or it might be just one part of your overall content set. Either way, it’s … Read More
The content lifecycle: Archiving
You’ve started developing a content strategy and are getting a better grasp on the content lifecycle. But what do you do about older content? It’s not as relevant as your most recent content, but there are still times when it proves useful. Your archiving approach … Read More
Connecting the XML and web CMS mindsets
Good news: The technical problem of integrating marketing and technical content has been solved. Bad news: The hard work is just starting. The design-focused marcom perspective and the structure-focused techcomm perspective need to co-exist and co-create.
Publishing consistent content across the enterprise
Does your content strategy include a plan for publishing consistent content? Technical content is written to inform the user. Marketing content is written to persuade the user to buy your product or service. The line between those two types of content is starting to blur.
Structured content and evolving needs
When we look at structured content, the first priorities are usually efficiency and cost savings. These savings are gained through intelligent content reuse and automated content delivery. The implicit promise of structured authoring is consistency; use structure, get consistent content. But this isn’t always the … Read More
The (reluctant) best of 2020
As 2020 comes to an interesting close, let’s take a look at some of our most popular posts and podcasts from the year.
Scaling smart content across the enterprise
Are your content development processes manual, inconsistent, or unable to scale up to meet larger demands? If so, you may be ready to look into a smart content solution. Smart content — or content that’s semantically structured, modular, and flexible — can help increase efficiency … Read More
Serving up content strategy
With the holidays coming up, people start thinking about food and planning meals. The approach you take when preparing a holiday meal has a lot of similarities to a content strategy project.
Content strategy monster mashup
In a content strategy project, it’s important to be aware of the monsters lurking in the shadows and waiting to pounce on your project. Here are the gruesome details: