Personalization in marcom and techcomm

Gretyl Kinsey / Content strategyLeave a Comment

A picture of a dog and a cat walking down a gravel road together

Personalization—the delivery of custom, curated information tailored to an individual user’s needs—is becoming an important part of content strategies. Approaches to personalization vary depending on the type of content being served. Business-to-business (B2B) and business-to-customer (B2C) models, for example, will have very different requirements. Within … Read More