“When you share content across the company in ways you haven’t before, everyone has to shift to a culture of collaboration.”
Before you begin a content project
Undertaking a project to improve your organization’s content creation process is overwhelming. It is not easy to move into structured content, create a new taxonomy, or develop a new content delivery platform, for example. Here is a list of things to do before you start … Read More
Use cases for content reuse
Looking for ways to save your company time and money? Content reuse allows you to write content once and use it again in multiple places. Do these use cases for reuse apply to your content?
Standardizing company terminology
Do your customers know the right words to search for? Does marketing refer to your product one way while the tech team refers to it another? Inconsistent word use causes confusion within your company and negatively affects customers’ perception of your brand. So what causes … Read More
Trick or treat? Halloween content strategy
If done properly, a new content strategy will bring added value to your organization. The transition itself is not always easy, and the success of the projects depends on your stakeholders. Much like trick or treating, you never know what to expect when someone “opens … Read More
ROI for content strategy: getting around roadblocks
When you want to put new content development processes in place, proving the return on investment (ROI) of your strategy is one of the most effective ways to get buy-in from managers or executives. You can calculate ROI by showing how much money you’re currently … Read More
Smart content for marketing: automated rebranding
Because of a merger or a change in company direction, you’ve got snazzy new branding to roll out across your marketing content: updated logos, corporate colors, fonts, and more. And then you realize you’ll have to adjust hundreds (if not thousands!) of InDesign, Microsoft Word, … Read More
Migrating to DITA: convert or rewrite?
So you’ve decided to move your content to DITA. You want all the benefits of reuse and less expensive translation, and you’ve completed your content model. But now the question is, “What do we do with our existing content?”
Agile content strategy
In an agile environment, a company develops its products in continuous iterations with incremental deliveries called sprints. This approach allows the company to test the success of each small change to the product and adapt the development process accordingly. So what does that mean for … Read More
Get that content strategy funding: show them the money
When you ask management to fund your content strategy initiative, you need to show them the money.