Because of a merger or a change in company direction, you’ve got snazzy new branding to roll out across your marketing content: updated logos, corporate colors, fonts, and more. And then you realize you’ll have to adjust hundreds (if not thousands!) of InDesign, Microsoft Word, … Read More
So you’ve decided to move your content to DITA. You want all the benefits of reuse and less expensive translation, and you’ve completed your content model. But now the question is, “What do we do with our existing content?”
In an agile environment, a company develops its products in continuous iterations with incremental deliveries called sprints. This approach allows the company to test the success of each small change to the product and adapt the development process accordingly. So what does that mean for … Read More
When you ask management to fund your content strategy initiative, you need to show them the money.
Nested content is one of the biggest differences between structured and unstructured content.
I’ve been working at Scriptorium for almost four years, but last week was my first opportunity to attend a conference. I spent a good amount of time on the exhibit hall floor, but I was also able to attend presentation sessions.
A proof-of-concept phase is often the key to unlocking the budget for an entire content strategy project. When defining the scope and goals for a proof of concept, don’t forget your team will still need training.
In 2015, we talked about a vision to tackle, lead and map out an enterprise content strategy. Today I wanted to provide an update on making that vision a reality, and how to expand it beyond a singular team and into other parts of an organization. … Read More
A misfire by a German grocery chain entering the US market reminds me of a very important content strategy commandment: Know thy audience.
When winter weather makes commuting to Scriptorium’s NC office difficult, we work from home. We have set up a cloud-based infrastructure to support remote employees (hello, Bill Swallow!), and it works well for the rest of us during weather events and business travel.
