Does your content strategy include a plan for publishing consistent content? Technical content is written to inform the user. Marketing content is written to persuade the user to buy your product or service. The line between those two types of content is starting to blur.
Structured content and evolving needs
When we look at structured content, the first priorities are usually efficiency and cost savings. These savings are gained through intelligent content reuse and automated content delivery. The implicit promise of structured authoring is consistency; use structure, get consistent content. But this isn’t always the … Read More
The (reluctant) best of 2020
As 2020 comes to an interesting close, let’s take a look at some of our most popular posts and podcasts from the year.
Scaling smart content across the enterprise
Are your content development processes manual, inconsistent, or unable to scale up to meet larger demands? If so, you may be ready to look into a smart content solution. Smart content — or content that’s semantically structured, modular, and flexible — can help increase efficiency … Read More
Serving up content strategy
With the holidays coming up, people start thinking about food and planning meals. The approach you take when preparing a holiday meal has a lot of similarities to a content strategy project.
Content strategy monster mashup
In a content strategy project, it’s important to be aware of the monsters lurking in the shadows and waiting to pounce on your project. Here are the gruesome details:
Why having an enterprise content strategy is important to your UX
Implementing a content strategy in a single department is a great way to get your feet wet, but doesn’t mean you solve all of your content problems. All customer-facing content needs to be findable and usable. Your clients and prospects expect a seamless user experience … Read More
Will it blend? Legacy content and digital transformation
Your digital transformation is underway! You have a plan for new content, new delivery, and new content experiences. But what do you do with all of that existing content? You may have a plan for actively maintained content, but you also have much older legacy … Read More
Signs you’re ready for an enterprise content strategy
You’ve deployed a successful content strategy for one department at your organization. How do you know you’re ready to take that strategy to the next level and expand it across the organization? Here are some common indicators that it’s time to develop an enterprise content … Read More
Enterprise content strategy maturity model
“Whether you like it or not, your prospects already use technical content.” In the paper age, it cost money to distribute information. That gave big organizations some control over information flow. A prospect interested in purchasing a product would get “pre-sales” information–marketing materials, sales pitches, … Read More