I’ve been working at Scriptorium for almost four years, but last week was my first opportunity to attend a conference. I spent a good amount of time on the exhibit hall floor, but I was also able to attend presentation sessions.
Content strategy proof of concept: don’t forget training
A proof-of-concept phase is often the key to unlocking the budget for an entire content strategy project. When defining the scope and goals for a proof of concept, don’t forget your team will still need training.
Phases of a successful content strategy
In 2015, we talked about a vision to tackle, lead and map out an enterprise content strategy. Today I wanted to provide an update on making that vision a reality, and how to expand it beyond a singular team and into other parts of an organization. … Read More
Content strategy commandment: Know thy audience
A misfire by a German grocery chain entering the US market reminds me of a very important content strategy commandment: Know thy audience.
Content strategy contingency plans
When winter weather makes commuting to Scriptorium’s NC office difficult, we work from home. We have set up a cloud-based infrastructure to support remote employees (hello, Bill Swallow!), and it works well for the rest of us during weather events and business travel.
Best of 2017: content strategy, localization, DITA, and more
Scriptorium wraps up 2017 with a look back at posts on content strategy, localization, DITA, and other content conundrums.
Content Strategy Network: measuring content strategy ROI
In our third online meeting, the Content Strategy Network discussed different ways of measuring the return on investment in a content strategy.
It’s never too late for content strategy
We often talk about building content strategies from the ground up: first, coming up with a strategy to address your content problems, and then implementing a solution. But not all implementations happen that way. If you’ve already started implementing a new system, it’s not too … Read More
Defining a content strategy
The scope and practice of content strategy is ever-expanding. From marketing to user experience to technical content development, the need for a strategy governing content creation and production grows. With this growth, the definitions of content strategy can vary, but they all recognize that the … Read More
Back to school: measuring content strategy ROI
Here in the United States, the summer is now officially over and students are back to school. For many, this means a change in routine and a fresh outlook on the remainder of the year. This is an excellent time to direct that fresh outlook … Read More