Is Google Translate good enough?

Bill Swallow / Localization, Opinion12 Comments

a robot arm writes on paper

Machine translation continues to evolve. With artificial intelligence in the mix, machine translations seem almost human. Google Translate is one of the top players in this market, supplying everything from basic text translation to browser-embedded (Chrome) translation to a robust translation API. But even with … Read More

Content strategy ROI (podcast)

Bill Swallow / Podcast1 Comment

Scriptorium owl logo

In this podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss ways of measuring the return on investment in a content strategy implementation. A content strategy is tied to specific business goals; it’s designed to either solve a business problem with content or better position … Read More

Defining a content strategy

Bill Swallow / Content strategyLeave a Comment

squirrel with walnut

The scope and practice of content strategy is ever-expanding. From marketing to user experience to technical content development, the need for a strategy governing content creation and production grows. With this growth, the definitions of content strategy can vary, but they all recognize that the … Read More