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Author: Bill Swallow

Content strategy

Improving structured content for authors

Structured content authoring tools behave differently than traditional tools like Microsoft Word, which causes difficulty or reluctance among authors to use them. Structured content imposes strict rules around content purpose (semantics) and placement. These tools diverge from the traditional WYSIWYG (what you see is what you get) look and feel, which can be jarring for many authors. Fortunately, many structured authoring tools can be modified to feel less imposing.

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Podcast Podcast transcript

Steps to structured content (podcast, part 1)

In episode 85 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow talk about the steps to structure, how to move from unstructured content to structure, and what each level of maturity looks like.

“It’s important to keep in mind when you move from step two to step three that your authoring tools may change. The writers might have gotten used to working with one set of tools in steps one and two. But as you move to structure, the tools that you’re using for unstructured content may not support the underlying framework for the structure that you’re moving forward with.”

– Bill Swallow

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Content strategy

Will it blend? Legacy content and digital transformation

Your digital transformation is underway! You have a plan for new content, new delivery, and new content experiences. But what do you do with all of that existing content? You may have a plan for actively maintained content, but you also have much older legacy content. What does your conversion strategy look like when you have very old documents and must continue to provide them, even if they are not changing?

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Webcast

Think global, act global, go global (webcast)

Entering new language markets requires more than just translation. To succeed, people from across your organization need to collaborate and begin thinking globally. Bill Swallow talks about how to get started and provide a unified, localized customer experience.

“Going global is not a simple decision. You can’t just throw things out into the wild and expect them to be taken at face value. There are going to be language differences, there are going to be cultural differences, and there are going to be regulatory differences.”

—Bill Swallow

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Content strategy Localization

Managing multiple languages in the authoring process

Employees are (and should be) hired for their knowledge and skill, not necessarily their multilingual skills. In a global organization with many offices worldwide, the result is a diverse team with content developers and contributors that speak many different languages. Collaborating on content development—especially on the same document—can be difficult if employees do not speak the same language fluently (or at all).

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