Content strategy for the holidays
The holidays are quickly approaching, and true to form, Scriptorium is all about the food! From time to time we use food analogies to explain various facets of content strategy. I have collected a few for you to enjoy.
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Before preparing any meal, it’s important to make sure you have all the necessary ingredients, particularly your seasonings and spices. A well-prepared cook is meticulously organized, and intentionally or not, uses a taxonomy in their spice rack. This way, anything they need—from adobo to white peppercorns—is easily findable and usable in the kitchen.
A good cook also considers who is dining, how many people to feed, and what guests can and cannot eat. They formulate a strategy for curating the amounts and types of ingredients they will use to satisfy everyone’s needs.
For those who prefer not to cook, you always have the option of dining out. It’s no surprise that for a good number of people, that means the guilty pleasure of fast food. The consistency from location to location never (or, depending on your point of view, always) disappoints, and in some cases, you can even “have it your way.”
Perhaps my favorite way to enjoy a meal with others is a potluck gathering. Not only can you enjoy a variety of different foods, but you also learn a bit more about your friends and family by what they bring. Some people may make something from scratch, and others might opt to buy a premade dish to share. It all comes down to their personal potluck strategies. (podcast/transcript)
But enough about all that. Let’s dig into the real food!
Last year we shared some of our favorite holiday recipes. I can attest that these are all delicious. Do give them a try, and don’t forget to wear your stretchy pants this holiday season.
Did this post leave you salivating for more? Contact us to learn what else we can bring to the table.