In this podcast, Alan Pringle and Bill Swallow discuss transitioning from a developed content strategy to implementation of that strategy. What’s involved in a content strategy implementation? What should you be mindful of? How should you handle change?
In this podcast, Sarah O’Keefe and Bill Swallow discuss the client-consultant relationship. What is it like working with a content strategy consultant? How can consultants help? How deep do such engagements go?
I’ve seen quite a few comebacks in my time, from bellbottoms to grungy flannel. But most of these trends are short-lived. A once long-standing staple among technical writing and content authoring groups has nearly gone extinct: the technical editor. Is it time for this role … Read More
2017 marks 20 years of business for Scriptorium. In this podcast, Sarah O’Keefe, Alan Pringle, and Bill Swallow reflect on changes in the content industry over the past 20 years and on how Scriptorium came to be. From content development approaches to professional development resources… … Read More
Coauthored by Bill Swallow and Gretyl Kinsey This post is also available in PDF format. The challenge of global markets In 2015, S&P 500 companies sold 44% of their products outside the US.1 Without a global market strategy, companies are passing up nearly half their … Read More