Two weeks ago, The LavaCon Conference made its return to Dublin, Ireland. Before I dive in, thanks to Jack Molisani for yet another fun and insightful LavaCon conference!
Coauthored by Bill Swallow and Gretyl Kinsey This post is also available in PDF format. The challenge of global markets In 2015, S&P 500 companies sold 44% of their products outside the US.1 Without a global market strategy, companies are passing up nearly half their … Read More
This post is part of a series on the value proposition of localization strategies. You can make localization “better” by taking a look at localization value. Quality and cost are important value factors, but improved time to market returns the greatest value. Improving time to … Read More