In episode 113 of The Content Strategy Experts podcast, Sarah O’Keefe and Dawn Stevens of Comtech discuss trends that are of interest to techcomm managers.
“We have an aging technical communicator community. We’re not necessarily attracting the younger generation. UX designer sounds more modern and interesting.”
– Dawn Stevens
Even when you put an excellent plan for content strategy and solid content operations in place, you can be sure that there will be surprises. Your authors will come up with weird outlier content that your current formatting and your current information architecture can’t accommodate. Faced with a deadline, a quick and dirty solution is appealing.
But those quick fixes have hidden costs that add up over time, especially if the workaround gets popular.
In episode 112 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow discuss content scalability.
“As you start approaching a greater percentage of bells and whistles in your process, the more work it takes to get each bell or whistle in place.”
– Bill Swallow
In episode 111 of The Content Strategy Experts podcast, Sarah O’Keefe and Rahel Bailie of Content, Seriously discuss the rise of content ops.
“If you want a better user experience and more customer loyalty, you need accurate content.”
– Rahel Bailie
More customers are demanding personalized content, and your organization needs a plan to deliver it. But where do you start? How do you assess where personalization should fit into your content lifecycle? How do you coordinate your efforts to ensure that personalization is consistent across the enterprise? This white paper explains what steps you can take to execute a successful personalization strategy.
In episode 110 of The Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe continue their discussion about executives as important stakeholders in your content operations.
“You need to understand how decisions in your organization are made and where the real power is.”
– Sarah O’Keefe
Scriptorium was founded in 1997, which makes 2022 our 25th anniversary year. A lot has changed since 1997, but our overall focus remains the same. From the beginning, we have offered services at the intersection of content, publishing, and technology.
In episode 109 of The Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe return to the occasional series about stakeholders and content operations projects. In this episode, they talk about executives as important stakeholders in your content operations.
“An executive wants to know how a tool is going to solve business problems and support company goals. They don’t care about the widgets and what they do. They want to know about business problems being solved.”
– Alan Pringle
You’ve finished putting together your content strategy and have approval to move forward. It’s time to build out content operations. What does this mean? And how do you ensure success?
Let’s take a look at some of our highlights from the year, including posts and podcasts on content operations (content ops) and personalization.
