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Content debt Content pitfalls Podcasts

Renovation revelations: Managing technical debt (podcast)

Just like discovering faulty wiring during a home renovation, technical debt in content operations leads to unexpected complications and costs. In episode 171 of The Content Strategy Experts podcast, Sarah O’Keefe and Alan Pringle explore the concept of technical debt, strategies for navigating it, and more.

In many cases, you can get away with the easy button, the quick-and-dirty approach when you have a relatively smaller volume of content. Then as you expand, bad, bad things happen, right? It just balloons to a point where you can’t keep up.

— Sarah O’Keefe

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Collaborate with a content strategist to transform content operations

Does any of this sound familiar? 

  • Content production is taking too long, delaying product launches, business expansion, and growth into global markets. Every minute of delay costs your company—big time. 
  • Short-term fixes have evolved into long-term problems, creating technical debt, process inefficiencies, and more. 
  • Your content team is running on “emergency mode.” 

It’s time for a new way of managing content. Here’s how a content strategist can help you create successful content operations.

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Technical debt in content operations

Technical debt, hereafter called “content debt,” is “the implied cost of future reworking required when choosing an easy but limited solution instead of a better approach that could take more time,” Wikipedia, “Technical debt.”. Like financial debt, content debt isn’t always a bad thing. You can use a loan to buy a house right away (at least in the U.S.) and then pay off the debt over time while living in the house. Content debt allows you to create something quickly instead of doing it exactly right and taking much longer. 

Too much content debt, though, will hamstring your work. The trick is to find the Goldilocks solution.

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Content ops forecast: mostly sunny with a chance of chaos (webinar)

In this episode of our Let’s Talk ContentOps! webinar series, Scriptorium principals Sarah O’Keefe (CEO), Alan Pringle (COO), and Bill Swallow (Director of Operations) provide practical insights on the future of content operations. They’ll deliver sunny predictions, warn of upcoming storms, and equip you to weather unprecedented fronts in the content industry.

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Accelerate global growth with a content localization strategy

In episode 170 of The Content Strategy Experts podcast, Bill Swallow and Christine Cuellar dive into the world of content localization strategy. Learn about the obstacles organizations face from initial planning to implementation, when and how organizations should consider localization, localization trends, and more.

Localization is generally a key business driver. Are you positioning your products, services, what have you for one market, one language, and that’s all? Are you looking at diversifying that? Are you looking to expand into foreign markets? Are you looking to hit multilingual people in the same market? All of those factors. Ideally as a company, you’re looking at this from the beginning as part of your business strategy.

— Bill Swallow

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Your tech expertise + our CCMS knowledge = replatforming success

Is your team skilled in navigating your current CCMS, but unfamiliar with the system you plan to adopt? During a recent replatforming project, we worked with a team of in-house experts to build out a new CCMS. The combination of their domain expertise and our replatforming experience was a big success. The client is now self-sufficient and thriving in their new CCMS environment.

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AI Industry insights Podcasts

Strategies for AI in technical documentation (podcast, English version)

In episode 169 of The Content Strategy Experts podcast, Sarah O’Keefe and special guest Sebastian Göttel of Quanos engage in a captivating conversation on generative AI and its impact on technical documentation. To bring these concepts to life, this English version of the podcast was created with the support of AI transcription and translation tools!

Sarah O’Keefe: So what does AI have to do with poems?

Sebastian Göttel: You often have the impression that AI creates knowledge; that is, creates information out of nothing. And the question is, is that really the case? I think it is quite normal for German scholars to not only look at the text at hand, but also to read between the lines and allow the cultural subtext to flow. From the perspective of scholars of German literature, generative AI actually only interprets or reconstructs information that already exists. Maybe it’s hidden, only implicitly hinted at. But this then becomes visible through the AI.

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AI Industry insights Podcasts

Strategien für KI in der technischen Dokumentation (podcast, Deutsche version)

Folge 169 ist auf Englisch und Deutsch verfügbar. Da unser Gast Sebastian Göttel sich im deutschsprachigen Raum mit KI beschäftigt, kam die Idee, diesen Podcast auf Deutsch zu erstellen. Die englische Version wurde dann mit KI-Unterstützung zusammengebastelt.

Sarah O’Keefe: Was hat die generative KI mit Gedichtinterpretationen zu tun?

Sebastian Göttel: Ja, nun, also oft hat man da ja den Eindruck, dass KI das Wissen schöpft, also Informationen aus dem Nichts erschafft. Und da ist die Frage, ist das denn wirklich so? Denn für die Germanisten ist es, glaube ich, schon eher normal, nicht nur den vorliegenden Text anzuschauen, sondern auch zwischen den Zeilen zu lesen, den kulturellen Subtext einfließen zu lassen. Und aus dem Blickwinkel der Germanisten, interpretiert oder rekonstruiert generative KI eigentlich nur Informationen, die schon vorhanden ist. Möglicherweise ist die verborgen, nur implizit angedeutet. Aber die wird durch die KI dann sichtbar.

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Overcoming operational challenges for learning content, feat. Leslie Farinella (podcast)

In episode 168 of The Content Strategy Experts podcast, Sarah O’Keefe and special guest Leslie Farinella, Chief Strategy Officer at Xyleme, discuss the challenges facing content operations for learning content, insights for navigating information silos, and recommendations for successful enterprise-wide collaboration.

Why do we still have these silos of content? Back to what you said, Sarah, if we’re thinking about the learner experience, the learner doesn’t distinguish between classroom, e-learning, looking something up, or going to technical documentation. They just know, “I gotta get my job done. I need to perform. I need to know what I’m doing.”

— Leslie Farinella

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