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Podcast Podcast transcript

Balancing CMS and CCMS implementation (podcast, part 2)

In episode 143 of The Content Strategy Experts Podcast, Gretyl Kinsey and Christine Cuellar are back discussing the common tripping points companies stumble over while implementing their content management system (CMS) and their component content management system (CCMS). This is part two of a two-part podcast.

“If you’ve got people working in a web CMS and you’ve got people working in a CCMS, and they’ve always worked separately, and then suddenly you ask them to come together and collaborate and maybe have one group or the other choose a new tool so that they can share content, but they’ve never had that process of working together, there’s going to have to be not just a tool solution to get them working together, but a people solution and a whole different mindset in the way that they work together.”

— Gretyl Kinsey

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Content operations Podcast Podcast transcript Tools XML

Balancing CMS and CCMS implementation (podcast, part 1)

In episode 142 of The Content Strategy Experts Podcast, Gretyl Kinsey and Christine Cuellar discuss balancing the implementation of a content management system (CMS), and component content management system (CCMS). This is part one of a two-part podcast.

“When you have two types of content produced by your organization and different groups in charge of that, and maybe they’re in two different systems, that it’s really important to get those groups working together so that they can understand that those priorities don’t need to be competing, they just need to be balanced.”

— Gretyl Kinsey

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Content operations DITA Podcast Podcast transcript XML

What is LearningDITA? (podcast)

In episode 141 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar discuss the story behind LearningDITA, the free DITA training created by the Scriptorium team.

What we are trying to do with this site is give people a free resource where they can go and, at their own pace, learn about what DITA is and how it can apply to their content and their content processes. It’s a way to take some of the technical mystique out of it, to bring it down and help you learn what it is and how it works.

– Alan Pringle

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Content operations Content strategy

What is a CCMS, and is it worth the investment?

If you’re reading this post, you’ve been hearing about — or have at least heard of — a component content management system, or CCMS. 

You’re probably dealing with increasing amounts of customer-facing content and localization requirements, and you’re wondering if a CCMS could help. Almost all of our projects involve CCMSs and scaling content operations to address these challenges.

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News Podcast Podcast transcript

Éric Bergeron explains the MadCap acquisition of IXIASOFT (podcast)

In episode 140 of The Content Strategy Experts Podcast, Sarah O’Keefe and Éric Bergeron, president and CEO of IXIASOFT, share the story behind the MadCap acquisition of IXIASOFT.

“The question that everybody is asking, and we really want the answer to, is this seems like a very sensible combination, but MadCap as an organization has done a really excellent job with their marketing, and much of their marketing has been based on the concept that DITA is not something that you need. Flare is happy and easy and safe and wonderful, and DITA is none of those things. So, when you say this is a bit of an odd combination, I think everybody’s looking at, ‘Well, wait a minute, there’s been a lot of DITA bashing over the past 10 years or so.’ What do you do with that?”

—Sarah O’Keefe

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Podcast Podcast transcript

Unpacking structured content, DITA, and UX content with Keith Anderson

In episode 139 of The Content Strategy Experts Podcast, Sarah O’Keefe and special guest Keith Anderson dive into their experiences with structured content, DITA, and user content.

“My definition of context is anything that affects the cognitive processing of information. […] So, whether you’re consuming information by reading or listening, there are so many factors that affect how you process the context of the content.”

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Podcast Podcast transcript

Why information architecture matters (podcast)

In episode 138 of The Content Strategy Experts Podcast, Gretyl Kinsey and Christine Cuellar talk about a common content strategy trap: what happens when information architecture (IA) is missing, and why you need IA.

“Without IA, you can’t get the most value out of your content. When we think about things like the time it takes to create your content, or getting benefits out of it like reuse, saving money on your translation costs, saving time to market on your translation, all of these things really make your content work for your organization. If you don’t have solid IA in place, it’s going to be really hard to do those things and truly get that value out of your content.”

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