Who is Scriptorium? (podcast)
In episode 135 of The Content Strategy Experts Podcast, Sarah O’Keefe and new team member, Christine Cuellar, talk about who Scriptorium is and how we use content to optimize your business.
Content strategy in UX teams (podcast)
In episode 134 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Jodi Shimp talk about the role of content strategy in UX teams.
The cost of knowledge graphs
There is interest and excitement building around the potential of knowledge graphs (“interlinked descriptions of entities [that] also encod[e] the semantics”) to drive content operations. I believe that knowledge graphs and content management systems (CMSs) that sit on top of knowledge graphs have a critical part to play, but I also have some concerns.
2022 podcast roundup
We had an amazing lineup of guests and topics on our podcast in 2022. Here are some short highlights to help you figure out which episodes you might want to catch up on (the links take you to the individual episodes, where you will find the transcript and a link to the audio file).
The best of 2022
How on earth is it already December?
My brain is unable to process how fast this year has gone by—yet we have a whole year’s worth of content on our blog for 2022. Here’s a roundup of posts and podcasts on content strategy and content operations.
What is a headless CMS? (podcast)
In episode 133 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Carrie Hane of Sanity talk about headless CMSs.
If your organization isn’t already going down this route, it will probably go there soon. Whenever it’s time to get a new CMS or change hosts. It’s usually triggered on the IT side to switch to it. But like I said, the developers love the flexibility and ease of this decoupled tool. Yeah, it’s really technology driven, but it’s a real opportunity for everyone in an organization to rethink how they’re creating and using content.
—Carrie Hane
Content strategy for the holidays
The holidays are quickly approaching, and true to form, Scriptorium is all about the food! From time to time we use food analogies to explain various facets of content strategy. I have collected a few for you to enjoy.
Check out the latest post with new insights from our team here.
Misconceptions about structured content (podcast)
In episode 132 of The Content Strategy Experts Podcast, Alan Pringle and guest Jo Lam of Paligo dispel misconceptions and myths about structured content.
“Science and history shows us that structured content, structured authoring, is actually very intuitive. And if I may rewind back to, say, the paleolithic era where we first started using a lot of symbols, and then eventually converting them into what we now know as letters. Understanding patterns on an extremely micro level, and that’s how we actually learn to read and write.”
—Jo Lam
Where should you store your metadata?
When you’re working in a structured content environment, one of the biggest decisions you have to make is where and how you store your metadata. The approach you take has implications for how you’ll use, manage, and preserve your metadata over time.
