Industry 4.0 (podcast)
In episode 126 of The Content Strategy Experts podcast, Sarah O’Keefe and Stefan Gentz of Adobe discuss Industry 4.0.
Replatforming structured content
Scriptorium is doing a lot of replatforming projects. We have customers with existing structured content—custom XML, DocBook, and DITA—who need to move their content operations from their existing CCMS to a new system.
These transitions, even DITA to DITA, require a solid business justification. Replatforming structured content is annoying and expensive. Most often, the organization’s needs have changed, and the current platform is no longer a good fit.
Note: This post focuses on transitions into DITA. There are surely DITA to not-DITA projects out there, but they are not in our current portfolio.
Structured content: the foundation for digital transformation (podcast)
In episode 125 of The Content Strategy Experts podcast, Alan Pringle and Amy Williams of DCL talk about digital transformation projects and how structured content provides the foundation for those efforts.
If, as a company, you start to think and plan and build processes with the digital innovation, you really start to future-proof for yourself, because you’re going to become more agile, more flexible.
– Amy Williams
Demystifying content modeling
Content modeling may be the least understood part of structured content—which is saying something. Content modeling is the process of mapping your information’s implicit organization onto an explicit definition.
Omnichannel publishing
In episode 124 of The Content Strategy Experts podcast, Sarah O’Keefe and Kevin Nichols of AvenueCX discuss omnichannel publishing.
“Omnichannel involves looking at whatever channels are necessary within the context of your customer’s experience, how your customers engage with your brand, and then figuring out how to deliver a seamless interaction.”
– Kevin Nichols
Tips for converting Microsoft Word to DITA
A common requirement for many digital transformation projects is converting Word-based content into DITA XML.
Consider these factors to ensure a successful conversion effort:
- Consistent styling and organization
- Breaking Word documents into separate topics
- Who performs the conversion
Getting buy-in from content ops stakeholders
Before you start a content ops project, be sure you know the key players, how they like to communicate, and what their roles are. The Content Strategy Experts podcast breaks down the stakeholders on content ops projects and offers advice on how to get their buy-in to ensure success.
Content ops stakeholders: Content authors (podcast, part 2)
In episode 123 of The Content Strategy Experts podcast, Alan Pringle and Gretyl Kinsey wrap up our series on content ops stakeholders and continue their discussion about content authors.
“When you are trying to get executive buy-in on something as a content creator, don’t focus on the tools and the nitty gritty of the tech. That is not the way to get the attention of executives. ”
– Alan Pringle
Do you have efficient content ops?
Content operations (content ops or ContentOps) is the engine that drives your content lifecycle. You need the right workflows in place to ensure your engine is running efficiently. Here are some resources to help you get started:
Content ops stakeholders: Content authors (podcast, part 1)
In episode 122 of The Content Strategy Experts podcast, Alan Pringle and Gretyl Kinsey talk about content authors as content ops stakeholders.
“I think it’s really important to note here, a lot of these resources are not human people. They are systems or databases that provide information. You pull information from these multiple sources and put it together to provide a really dynamic and personalized user experience for the people who are reading your content.”
– Alan Pringle
