Resources for 3 key trends in content operations
We predicted three content operations trends that will impact businesses in 2024. The resources in this post will help you prepare for these trends, the changing landscape of AI, and more.
Challenges of moving from unstructured to structured content with Dipo Ajose-Coker
In episode 158 of The Content Strategy Experts Podcast, Bill Swallow and special guest Dipo Ajose-Coker discuss the challenges of moving from unstructured to structured content.
“I think we could make broad categories of challenges as tools, technology, people, and methodologies, and I think we’ll just dive into these because they’re not necessarily independent—some of them flow one into the other. One of the most complex and challenging parts is implementation. Changing over to a new tool also involves changing processes and training the staff. Basically, some documentation teams struggle with that initial learning curve.”
— Dipo Ajose-Coker
Content ops 2024 boom or bust? (webinar)
Scriptorium principals Sarah O’Keefe, Alan Pringle, and Bill Swallow have decades of experience in the content industry. In this webinar, they share their analysis of key content operations trends.
After watching, you’ll learn
- Three key trends in content operations
- The predicted impact of these trends in 2024
- How your organization should adapt
Design thinking & equity in design with guest Dee Lanier (podcast)
In episode 157 of The Content Strategy Experts Podcast, Sarah O’Keefe and special guest Dee Lanier discuss design thinking: what it is, what it isn’t, and obstacles and ideas for equity in design.
“Design thinking is not a model first. It is a mindset that incorporates a strong inquisitiveness. What’s happening here? Who are the people that are being affected by whatever problems that are happening here? And what don’t I know that I need to learn before proposing any solutions? That’s design thinking in a larger understanding.”
— Dee Lanier
Ask Alan Anything: Resolving pain in content operations (podcast, part 2)
In episode 156 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar are back discussing more pain points that Scriptorium has resolved. Discover the impact of office politics on content operations, what to do when your non-technical team is moving to structured content, and more.
“Here’s the thing. Skepticism is healthy. If people are trying to poke holes in this new process, sometimes they can actually uncover things that are not being addressed. That is real, that is useful. So don’t confuse that with people who were being a-holes and just being contrary for the sake of being contrary. Those are two different things, and you’ve got to be sure you understand those two things.”
— Alan Pringle
Favorite holiday recipes from the Scriptorium team
To help with your holiday meal planning, the Scriptorium team put a list of our favorite recipes together. Some are old favorites, some are new additions, but all are delicious!
Ask Alan Anything: Resolving pain in content operations (podcast, part 1)
In episode 155 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar dig into pain points that Scriptorium has helped organizations resolve since 1997.
“The amount of time content creators spend on formatting and for little payoff, it’s just… the numbers don’t add up. Especially in the 21st century now that we have so many automated ways to publish things to multiple channels, if you are futzing and tinkering with formatting trying to deliver to multiple channels, I can say with a great degree of certainty, you are absolutely doing it wrong.”
— Alan Pringle
Food for thought: What content ops and cooking have in common
Once again, it’s that time of year—the time when we use food analogies to explain critical concepts about content strategy, operations, and more!
(Who are we kidding. It’s always time for that.)
How machine translation compares to AI
In episode 154 of The Content Strategy Experts Podcast, Bill Swallow and Christine Cuellar discuss the similarities between the industry-disrupting innovations of machine translation and AI, lessons we learned from machine translation that we can apply to AI, and more.
“Regardless of whether you’re talking about machine translation or AI, don’t just run with whatever it provides without giving it a thorough check. The other thing that we’re seeing with AI that wasn’t so much an issue with machine translation is more of a concern around copyright and ownership.”
— Bill Swallow
Lessons from LavaCon 2023: How AI will impact the future of content
If you didn’t make it to LavaCon 2023 in-person or online, here are the lessons our team shared about the perils and possibilities of AI, the future of content, and more!
