Are you ready to rumble for your content strategy?
If you can’t handle some rough-and-tumble adversity, you are not ready to manage the implementation of a new content strategy.
Light-weight authoring tools are taking over
The basic idea of structured content—separate storage of content and formatting—is changing production workflows and, increasingly, content creation tools. In FrameMaker 12, Adobe joins the party on the tech comm side.
Impressions of the tcworld conference from a jet-lagged mind
BIG.
That’s my first impression of the tcworld conference, from which I just returned. I’m still jet-lagged from my trip, but I wanted to briefly share my experiences with those—especially from the US—who are considering attending in the future.
Extending our content strategy empire—at least to the Empire State
Longest. Interview. Ever.
Bill Swallow and I first met in person at the Help ’99 Conference in Dallas, Texas. (1999, not 1899!) Today, we are pleased to announce that Bill is joining Scriptorium as a full-time technical consultant.
Help this first-time tcworld attendee, please!
Whew! I’m just back from the excellent LavaCon event in Portland. I have (mostly) recovered from that trip, so now I’m focusing on the upcoming tcworld conference in Wiesbaden, Germany. And I need your help!
How the “we-meeting” kills good tech comm
Does this sound familiar?
One reason for lack of accountability is the we-meeting. You know the one: “We need a new process for handling customer service issues.” Lots of discussion follows, but no clear direction is given, nor is any responsibility taken.
Bruce Clarke (The View from HR column) referencing consultant Kathleen Kelly
Why publishing architecture matters in localization
“It’s not about the tools.” Except when it’s totally about the tools.
The framing effect in content strategy
Different flavors of content strategists seem to be having trouble talking to each other. I think it’s because of the framing effect.
Webcast: The many facets of accessibility in technical communication
Whether you’re using relative font sizes for those with low vision, or keyboard functionality for those with motor issues, creating more accessible tech comm content for people with disabilities also makes it easier to navigate and follow for people without disabilities.
Why is content strategy implementation hard?
We are moving companies away from a heroic model to a process-driven model. Processes are much less exciting that the adrenaline rush that comes from working miracles to deliver the impossible.
