In this webcast recording, Sarah O’Keefe explores how to develop a content strategy specifically for technical content. That means stepping back from the temptation to focus on tools and instead taking a hard look at what the users need and how best to deliver it.
I’ve been thinking about how time affects communication. We have constant deadlines, some of which are easier to meet than others. But there are other ways in which time affects content strategy.
Need some basic metrics on your DITA files? Wondering whether your topics are the right length or not? Check out this new feature in oXygen version 13.
“What a curious feeling!” said Alice; “I must be shutting up like a telescope.”
And so it was indeed: she was now only ten inches high, and her face brightened up at the thought that she was now the right size for going though the little door into that lovely garden.
Lewis Carroll in Alice’s Adventures in Wonderland
It’s time for that annual exercise in humiliation known as the “review of last year’s predictions” followed by the “some people never learn” event in which I soldier on with new predictions.
You’ve never heard of the passion quotient? That’s because I just made it up. For example, if 5 authors report that they use Tool X and it is very important (5 on a scale from 1 to 5), then Tool X scores a perfect 5 PQ.
My cynical streak makes me very leery (and often weary) of what politicians say and do, particularly around election time. But an article about President Obama’s re-election strategy really resonated with me—mostly because it offers some insight into what we should be doing in technical communication right now.
Our 2012 event schedule is starting to come together. Our guest speaker lineup includes Char James-Tanny, Peter Lubbers, and Sarah Maddox, with more to be announced.
This year, we are changing our conference schedule somewhat. I am looking forward to participating in Intelligent Content for the first time, and Simon is going around the world for tcworld India.
Amidst all this discussion of content strategy, one common approach has been neglected. There’s little discussion of the no-strategy content strategy, even though this approach is probably the market leader.
With 2011 waning, people are contemplating what 2012 will bring for technical communication. Our profession is changing rapidly, so intelligent conversations about the future of tech comm are essential.
All that smart talk has absolutely nothing to do with this post.
