Skip to main content

Industry insights

Content pitfalls Industry insights Structured content

Do I need a content strategy consultant?

Do you need a content strategy consultant? If the following signs are uncomfortably familiar to you, the answer is yes:

  • You have contradictory content across departments. Customers get frustrated when the specifications in product literature don’t match what’s in the sales content they read earlier. They then call support to clear up the contradictions. It’s much more efficient to create the content once and reuse it across departments. Increased consistency and accuracy follow.

Alan Pringle
March 21, 2016
Read More
Industry insights Personalization Structured content

Design versus automation: a strategic approach to content

Design and automation are often positioned as mutually exclusive–you have to choose one or the other. But in fact, it’s possible to deliver content in an automated workflow that uses a stellar design. To succeed, you need a designer who can work with styles, templates, and other building blocks instead of ad hoc formatting.

More content across more devices requires scalability–and that means more automation. A strategic approach to content needs to incorporate both design and automation as constraints and find the right balance between the two.

Sarah O'Keefe
August 10, 2015
Read More
Industry insights

The content strategy of things

This post is a recap of the presentation I delivered at Localization World Berlin on June 4, 2015. It describes how and why to adapt a content strategy in support of The Internet of Things. The presentation slides are available on SlideShare.

What is the content strategy of things? To simplify definitions, content strategy is the planning for and governance of the content lifecycle, and the Internet of Things is the connecting of devices and software to provide greater value. To adapt content strategy to the Internet of Things, the content strategy of things can be defined as the planning for and governance of connected content to provide greater value.

Bill Swallow
June 15, 2015
Read More