Change management

Promotional graphic for an event titled "How Humans Drive Content Operations" featuring Kristina Halvorson. The event date is April 30, 2025. It highlights that Kristina will explore how human dynamics shape content operations. The session is part of the "Let’s Talk ContentOps" series with Sarah O’Keefe and is sponsored by Scriptorium, The Content Wrangler, and Heretto. A photo of Kristina Halvorson smiling is included on the right side of the image. The background is teal with white and orange text.

How Humans Drive ContentOps (webinar)

Discover how human dynamics shape content operations in the next episode of our Let’s Talk ContentOps webinar series! Host Sarah O’Keefe interviews Kristina Halvorson, the Founder and CEO of Brain Traffic, Button Events, and an experienced content strategist. From repairing cross-silo tensions to identifying intrinsic motivations, this webinar explores strategies for navigating the human side of content operations.

In this webinar, viewers learn how to:

Address personalities, ambitions, and company culture
Balance legacy knowledge as currency
Foster effective collaboration

Sarah O'Keefe

May 5, 2025

white Scriptorium owl on a blue background

Change management Industry insights Podcast Podcast transcript

Design thinking & equity in design with guest Dee Lanier (podcast)

In episode 157 of The Content Strategy Experts Podcast, Sarah O’Keefe and special guest Dee Lanier discuss design thinking: what it is, what it isn’t, and obstacles and ideas for equity in design.

“Design thinking is not a model first. It is a mindset that incorporates a strong inquisitiveness. What’s happening here? Who are the people that are being affected by whatever problems that are happening here? And what don’t I know that I need to learn before proposing any solutions? That’s design thinking in a larger understanding.”

— Dee Lanier

Sarah O'Keefe

December 4, 2023

Rain drop into a vessel with murky water against a blurred green background. Combined with the title, this symbolizes how we can guide your team through change management during mergers and acquisitions.

Change management Mergers & acquisitions

Guide your team through murky mergers and acquisitions

Life during a merger or acquisition gets interesting. Reporting structures change, systems need to align, new technology must be implemented — and that’s just logistics.

How people cope with these big changes will vary, and reactions can be subtle, extreme, positive, or negative. In most cases, you’ll experience a hearty mix of everything.