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Moving to structured content: Expectations vs. reality (podcast)

In episode 76 of The Content Strategy Experts podcast, Elizabeth Patterson and Alan Pringle talk about expectations versus realities of tools when moving to smart structured content.

“You can have different people using different tools and still pour all of the content into the single content management system. People connect to it differently based on the authoring tool that they prefer, and what works best for them.”

—Alan Pringle

Alan Pringle
May 18, 2020
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Getting started with DITA (podcast, part 2)

In episode 72 of The Content Strategy Experts Podcast, Gretyl Kinsey and Barbara Green of ACS Technologies continue their discussion about getting started with DITA.

“We experienced far more change than I anticipated from the time Scriptorium first came in to evaluate our situation. I remember you saying, “Expect change, expect resistance to change,” but reality is the great teacher of life.”

—Barbara Green

Gretyl Kinsey
March 16, 2020
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Getting started with DITA (podcast, part 1)

In episode 71 of The Content Strategy Experts Podcast, Gretyl Kinsey and Barbara Green of ACS Technologies talk about getting started with DITA.

“We ran the conversion and got the content in DITA. It wasn’t structured the way it would be if you had started writing in DITA from the beginning. If I ever had another project, I would know to really take that into consideration.”

—Barbara Green

Gretyl Kinsey
March 9, 2020
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The need for a localization strategy (podcast)

In episode 65 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow talk about the need for a localization strategy.

“There may be things you’re writing in your source content that you don’t want literally translated. In many cases, there are stark cultural differences between one location and another. Writing something at all may be inappropriate for another audience.”

—Bill Swallow

Elizabeth Patterson
December 2, 2019
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Small scope content strategies (podcast)

In episode 64 of The Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle talk about content strategies that have a limited or smaller scope.

“When you are limited it may slow you down, but at least you’re moving forward. It’s baby steps. It’s increments. It’s important to realize, yes it’s limiting, but you can take that and make it an advantage.”

—Alan Pringle

Gretyl Kinsey
November 18, 2019
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Subject matter experts as authors and reviewers (podcast)

In episode 63 of The Content Strategy Experts podcast, Sarah O’Keefe and Chip Gettinger of SDL chat about subject matter experts and their role as authors and as reviewers of content.

“One of the most important things about working with SMEs is to meet them where they are. It’s important to understand where they’re coming from and their perspective. Understand what issues matter to them.”

—Chip Gettinger

Sarah O'Keefe
November 4, 2019
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Content strategy pitfalls: best practices (podcast, part 2)

In episode 62 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow continue their discussion from episode 61 and talk about best practices for planning.

“You need to be mindful about how what you’re doing is going to impact other groups. You can’t just assume they’re going to play ball when you start rolling out a new strategy. Make sure they’re not only on board in theory, but that they are pretty much committed to the success of the project because they should have a stake in it in some form as well.”

— Bill Swallow

 

Gretyl Kinsey
October 21, 2019
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Content strategy pitfalls: planning (podcast, part 1)

In episode 61 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow return to our content strategy pitfalls series with a discussion about planning.

“Another thing that is really helpful is doing a pilot project or proof of concept, because that can help you look at a small but essential piece of your strategy and see how that works, and what goes wrong or what goes in an unexpected direction during that pilot.”

— Gretyl Kinsey

Gretyl Kinsey
October 7, 2019
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Reuse in DITA and beyond (podcast)

In episode 60 of The Content Strategy Experts Podcast, Elizabeth Patterson and Gretyl Kinsey discuss content reuse, how it specifically applies to DITA,  and how it can benefit your organization.

“So often we see companies wasting a lot of time copying and pasting. This idea of reuse saves time and money, and then it also helps to maintain that consistency across your organization.”

— Elizabeth Patterson

Elizabeth Patterson
September 23, 2019
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Unifying content after a merger (podcast)

In episode 58 of the Content Strategy Experts Podcast, Elizabeth Patterson and Sarah O’Keefe discuss how to unify content after a merger.

In terms of pushback or in terms of change management, what we have to do is ask, “What does this other team do really well that potentially is going to be asked to change tools? How do you do this well?” And position the change as an opportunity.

— Sarah O’Keefe

Elizabeth Patterson
August 26, 2019
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