In this podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss ways of measuring the return on investment in a content strategy implementation. A content strategy is tied to specific business goals; it’s designed to either solve a business problem with content or better position … Read More
The death of training (podcast)
In this podcast, Alan Pringle and Sarah O’Keefe discuss the shift in training priorities. In the past, companies would train employees to avoid dependence on Evil Outside Contractors. Today, companies don’t want to invest in training their employees (“They might leave!”), so instead they farm … Read More
Transitioning from strategy to implementation (podcast)
In this podcast, Alan Pringle and Bill Swallow discuss transitioning from a developed content strategy to implementation of that strategy. What’s involved in a content strategy implementation? What should you be mindful of? How should you handle change?
The client-consultant relationship (podcast)
In this podcast, Sarah O’Keefe and Bill Swallow discuss the client-consultant relationship. What is it like working with a content strategy consultant? How can consultants help? How deep do such engagements go?
Highly designed content (podcast)
Highly designed content uses presentation to call its audience’s attention to the most important information. This kind of content requires more attention to detail and exceptions to the standard layout than content with a purely functional design. In this podcast, we discuss strategies for producing … Read More
20 years of content strategy (podcast)
2017 marks 20 years of business for Scriptorium. In this podcast, Sarah O’Keefe, Alan Pringle, and Bill Swallow reflect on changes in the content industry over the past 20 years and on how Scriptorium came to be. From content development approaches to professional development resources… … Read More
LearningDITA podcast
In this podcast, Gretyl Kinsey and Alan Pringle discuss Scriptorium’s DITA training resource, LearningDITA.com. What is the business case for providing a free e-learning resource, and what does it take to get it started? What are the challenges of growing and managing an open-source, community-based … Read More
Accessibility podcast with Char James-Tanny
In this podcast, Sarah discusses content accessibility with Char James-Tanny. What makes content accessible? How can content creators include accessibility in their planning process? What happens if you do not provide accessible content?
Localization strategy: not just cost minimization
In this podcast, Bill, Alan, and Sarah discuss localization strategy. Writing good content in the source language is only the beginning.
Convergence of marketing and technical content
In this podcast, Sarah and Gretyl discuss the traditional separation of marketing and technical content, and look at the reasons that these content types are now converging.