At LavaCon 2025, we investigated the impossible dream of customer content, uncovered the potential of structured learning content, and shared solutions to make sure your content doesn’t sleep with the fishes—or the whale sharks.
Teams are under pressure to do more—more formats, languages, publishing outputs, and audiences. After an acquisition, CompTIA faced fragmented systems, manual processes, and time-consuming formatting. In this webinar, see how CompTIA used structured learning content operations to scale globally and meet evolving delivery demands.
Now, we have a central content ecosystem where everything connects into one spot—our CCMS—where we can actually publish in many different ways. We can do our translations very seamlessly now with our translation memory service linked in. We can publish directly to our LMS record, and we can also deploy PDFs. There’s some other little things that we’ve developed over the years. For example, we map our content to the exam objectives for our certifications. That was always a very manual process. It is now automated, which is amazing.
— Becky Mann
CompTIA plays a pivotal role in the global technical ecosystem. As the largest vendor-neutral training and credentialing organization for technology professionals, CompTIA creates career-advancing opportunities across a wide range of disciplines—cybersecurity, infrastructure, data, and more.
With the support of Scriptorium and other partners, CompTIA consolidated fragmented workflows into a unified ecosystem for structured learning content. The transformation has improved production efficiency and allows CompTIA to deliver global content without pausing ongoing content production. Additionally, it allows instructional designers to invest in compelling learning experiences instead of spending their time manually formatting content.
We have several industry-leading sessions lined up for the rest of 2025. Learn about our upcoming events in this blog post.
Every time someone views your product content, it’s a purposeful engagement with direct business value. Are you making the most of that interaction? In this episode of the Content Operations podcast, special guest Patrick Bosek, co-founder and CEO of Heretto, and Sarah O’Keefe, founder and CEO of Scriptorium, explore how your techcomm traffic reduces support costs, improves customer retention, and creates a cohesive user experience.
Patrick Bosek: Nobody reads a page in your documentation site for no reason. Everybody that is there has a purpose, and that purpose always has an economic impact on your business. People who are on the documentation site are not using your support, which means they’re saving you a ton of money. It means that they’re learning about your product, either because they’ve just purchased it and they want to utilize it, so they’re onboarding, and we all know that utilization turns into retention and retention is good because people who retain pay us more money, or they’re trying to figure out how to use other aspects of the system and get more value out of it. There’s nobody who goes to a doc site who’s like, “I’m bored. I’m just going to go and see what’s on the doc site today.” Every person, every session on your documentation site is there with a purpose, and it’s a purpose that matters to your business.
In this episode of the Content Operations podcast, Sarah O’Keefe and Bill Swallow unpack the promise, pitfalls, and disruptive impact of AI on multilingual content. From pivot languages to content hygiene, they explore what’s next for language service providers and global enterprises alike.
Bill Swallow: I think it goes without saying that there’s going to be disruption again. Every single change, whether it’s in the localization industry or not, has resulted in some type of disruption. Something has changed. I’ll be blunt about it. In some cases, jobs were lost, jobs were replaced, new jobs were created. For LSPs, I think AI is going to, again, be another shift, the same that happened when machine translation came out. LSPs had to shift and pivot how they approach their bottom line with people. GenAI is going to take a lot of the heavy lifting off of the translators, for better or for worse, and it’s going to force a copy edit workflow. I think it’s really going to be a model where people are going to be training and cleaning up after AI.
Is AI really ready to generate your training materials? In this episode, Sarah O’Keefe and Alan Pringle tackle the trends around AI in learning content. They explore where generative AI adds value—like creating assessments and streamlining translation—and where it falls short. If you’re exploring how AI can fit into your learning content strategy, this episode is for you.
Sarah O’Keefe: But what’s actually being said is AI will generate your presentation for you. If your presentation is so not new, if the information in it is so basic that generative AI can successfully generate your presentation for you, that implies to me that you don’t have anything interesting to say. So then, we get to this question of how do we use AI in learning content to make good choices, to make better learning content? How do we advance the cause?
Using Heretto to manage your content? Make the most of your investment with self-paced Heretto CCMS training.
After an acquisition, CompTIA faced the challenge of unifying multiple content systems, editorial teams, and delivery formats. To tackle this, they implemented a centralized, structured content model supported by a robust content management system. This webinar details how CompTIA overhauled its content operations from strategy through implementation without a pause in production.
Now we’re going to start seeing the true benefits of working in DITA, which is what I’m most excited about. We can maintain our content easily and focus on where things are changing versus converting, rearranging, or recopying content. I’m excited to see how our efficiencies gain as we move into our refresh cycle.
— Becky Mann
