In this presentation, Divraj Singh of Adobe and Sarah O’Keefe explore the concept of Content as a Service and provide CaaS examples.
“In a Content as a Service model, content creators write the content and make it available. Then the consumer gets to format that content and read or consume it in whatever way they want. ”
– Sarah O’Keefe
In this presentation, Bill Swallow explores the weird yet effective applications of smart content in groups outside of techcomm.
“Moving to smart content or intelligent content has largely so far been driven by efficiency. But the places that are looking at using smarter content now are less interested in the efficiency of that content. They’re more interested in the value that it’s going to bring.”
– Bill Swallow
In episode 99 of The Content Strategy Experts podcast, Alan Pringle and special guest Larry Kunz of Extreme Networks talk about the evolution of smart, structured content.
“I’m a huge believer in big picture. We really need to stand back and ask ourselves, ‘What is this really all about? What are we trying to accomplish?’ It’s not about the content. It’s about the customer.”
– Larry Kunz
In episode 98 of The Content Strategy Experts podcast, Sarah O’Keefe and Dr. Carlos Evia of Virginia Tech continue their discussion about the pros and cons of markdown.
“If you want to make a website and you need to write the text in a fast way that does not involve adding a lot of the brackets that are in HTML syntax, I think that’s the main use for markdown.”
–Dr. Carlos Evia
How do you recognize content redundancy? Chris Hill of DCL and Alan Pringle discuss content reuse and share some great insights about managing reuse as part of your content strategy.
“You are going to be reducing your localization costs, because every time you reuse and reduce the amount of source content, you are doing the same exact thing in every language that you’re translating to.”
–Alan Pringle
In episode 97 of The Content Strategy Experts podcast, Sarah O’Keefe and Dr. Carlos Evia of Virginia Tech discuss the pros and cons of markdown.
“I think markdown has a huge user base because most people need to develop content for the web. But there’s a set of people that need to be working in something more structured for a variety of reasons, and those are the ones who use DITA.”
–Dr. Carlos Evia
In episode 96 of The Content Strategy Experts podcast, Elizabeth Patterson and Gretyl Kinsey talk about the importance of content governance.
“An important part of governance is knowing that changes can happen. Keep your documentation in a central place where everybody can get to it and understands how it’s updated. If you don’t, some groups may start creating their own and that can result in unofficial documentation that doesn’t necessarily capture what should be captured.”
–Gretyl Kinsey
Buyers are looking at your technical content and marketing content prior to the sale. To provide a unified customer experience, you need to integrate the two. Here are some resources to help you get started:
I’m pleased to introduce myself as the newest Scriptorium team member. I’m so excited to work in such a productive environment and join the efforts to help clients get the most out of their content.
[cs_content][cs_element_section _id=”1″ ][cs_element_row _id=”2″ ][cs_element_column _id=”3″ ][x_custom_headline level=”h2″ looks_like=”h3″ accent=”false”]Melissa Kershes, Technical Consultant, combines creativity and technology.
[/x_custom_headline][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”5″ ][cs_element_row _id=”6″ ][cs_element_column _id=”7″ ][x_image type=”circle” src=”20351:full” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_element_column][cs_element_column _id=”9″ ][cs_text]Melissa creates and modifies DITA Open Toolkit plugins, creates element mappings for specializations, and evaluates tool chains to recommend improvements.
She has been working in software documentation for 25 years and understands the challenges of a technical writing team. Melissa uses her technical skills to create efficiencies for writers, so they can concentrate on content. She also uses her knowledge to improve the overall content experience for end users.
Melissa has a Bachelors of Arts in Mathematics from Holy Family University in Philadelphia.
[/cs_text][/cs_element_column][/cs_element_row][/cs_element_section][/cs_content]
