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White papers

The age of accountability: Unifying marketing and technical content with Adobe Experience Manager

Coauthored by Sarah O’Keefe and Gretyl Kinsey

Commissioned by Adobe Systems, Inc. (What does this mean?)

Organizations can no longer funnel people into convenient pre-sales and post-sales categories. They need to align their content creation efforts for marketing and technical content. Adobe offers a solution that allows for creation of structured technical content (DITA) and less structured marketing content in a single repository.

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DITA DITA XML—authors Structured content White papers

Structured authoring and XML

Coauthored by Sarah O’Keefe and Alan Pringle

First published in 2001.

Structured authoring and XML represent a significant paradigm shift in content creation. Implementing structured authoring with XML allows organizations to enforce content organization requirements. The addition of hierarchy and metadata to content improves reuse and content management. These benefits, however, must be weighed against the effort required to implement a structured authoring approach. The business case is compelling for larger writing organizations; they will be the first to adopt structured authoring. Over time, improvements in available tools will reduce the cost of implementing structured authoring and make it affordable for smaller organizations.

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Case studies

Content interoperability

What if DITA could lead to better care for people with cancer? This case study shows how Scriptorium and Heretto (formerly easyDITA) worked with the American Joint Committee on Cancer (AJCC) to help give doctors faster, more targeted access to cancer staging information.

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Events

CIDM CMS/DITA North America
April 15-17, 2019
Durham, NC

We are excited to welcome CIDM’s CMS/DITA North America to Durham, North Carolina, for the first time! If you are planning to attend and need tips or suggestions for navigating Durham (especially its food), contact us and we’d be happy to make some recommendations.

Sarah O’Keefe will present “Business not content: The dispassionate case for DITA in the enterprise,” and Gretyl Kinsey and Barbara Green of ACS Technologies will co-present “Getting started with DITA: What we wish we’d known.” Scriptorium will also exhibit, and we are planning some other special stuff. Stay tuned for more information.

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LearningDITA Live Series
April 30, 2019 at 10 a.m. EDT
Online

Get inside information about DITA throughout the year with our new LearningDITA Live Series!

These free webcasts will consist of individual, one-hour sessions throughout the year. You don’t have to wait until LearningDITA Live 2020 for free DITA expertise.

Our first presentation in the series will be “Managing DITA projects in the real world” by Alan Pringle. Learn what it really takes to implement DITA: managing people, content modeling, evaluating tools and vendors, understanding outputs, considering conversion, and more.

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STC Technical Communication Summit
May 5-8, 2019
Denver, CO

Gretyl Kinsey will present Developing training websites with (mostly) open-source tools on Tuesday, May 7th at 2:00 p.m.

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