About a year ago, we added Google Analytics to our web site. I have done some research to see what posts were the most popular in the past year:
- The clear winner was our FrameMaker 9 review. With 21 comments, I think it was also the most heavily commented post. Interestingly, the post itself is little more than a pointer to the PDF file that contains the actual review.
- InDesign CS4 = Hannibal post, which discussed InDesign’s encroachment on traditional FrameMaker features.
- A surprise…a post from 2006 in which Mark Baker discussed the merits (or lack thereof) of DITA in To DITA or not to DITA
Our readers appear to like clever headlines, because I don’t think the content quality explains the high numbers for posts such as:
We noticed this pattern recently, when a carefully crafted, meticulously written post was ignored in favor of a throwaway post dashed off in minutes with a catchy title (Death to Recipes!).
For useful, thoughtful advice on blogging, I refer you to Tom Johnson and Rich Maggiani. I, however, have a new set of blogging recommendations:
- Write catchy titles
- Have an opinion, preferably an outrageous one
- More cowbell