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Tag: xml strategist

Content strategy

Anyone can write

published in STC Intercom, September/October 2010

“Anyone can write.” How many times have you heard that tired cliché? And how did it ascend to a cliché? It’s pretty clear to me that most people are terrible writers. When someone says, “Anyone can write,” they actually mean, “Our writing standards are so low that anyone can meet them.”

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News

XML for Lone Writers?

My December article for STC Intercom, XML & Lone Writers: Can They Go Together? is now available. From the conclusion:

The relatively low percentage of lone writers who have implemented XML is a logical result of the typical lone writer working environment. Although it is possible for lone writers to implement XML, a very cautious evaluation of the idea is definitely in order. Given the current status of the authoring and publishing tools, any lone writer who implements XML will need to master fairly demanding tools and technologies.

The stars of this article are the members of the Lone Writer SIG mailing list, who generously responded to a request for information.

XML & Lone Writers: Can They Go Together? (PDF, 200K)

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News

XML 101

My latest XML Strategist article, “The ABCs of XML,” is available as a PDF file (144K). This article was originally published in the September/October 2009 issue of Intercom.

The technical side of XML is not much more difficult than HTML; if you can handle a few HTML angle brackets you can learn XML. […] If […] you don’t like using styles and
prefer to format everything as you go, you are going to loathe structured authoring. 

Just trying to make sure that there are no surprises. The article itself is a very basic introduction to the principles that make XML important for technical communication: automation, baseline architecture (sorry…I had problems with B), and consistency.

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