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Tag: xml strategist

Content strategy

Anyone can write

This article was originally published in STC Intercom in September/October of 2010.

“Anyone can write.” How many times have you heard that tired cliché? And how did it ascend to a cliché? It’s pretty clear to me that most people are terrible writers. When someone says, “Anyone can write,” they actually mean, “Our writing standards are so low that anyone can meet them.”

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News

XML 101

My latest XML Strategist article, “The ABCs of XML,” is available as a PDF file (144K). This article was originally published in the September/October 2009 issue of Intercom.

The technical side of XML is not much more difficult than HTML; if you can handle a few HTML angle brackets you can learn XML. […] If […] you don’t like using styles and
prefer to format everything as you go, you are going to loathe structured authoring. 

Just trying to make sure that there are no surprises. The article itself is a very basic introduction to the principles that make XML important for technical communication: automation, baseline architecture (sorry…I had problems with B), and consistency.

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