Content strategy amateur hour

Alan Pringle / OpinionLeave a Comment

“My team is looking into how we can use <incumbent tool> to handle our new content requirements.” That’s what I heard from a manager during a recent phone call about a company’s expanding content needs. The tools-focused response made me cringe.

2015 content trends

Alan Pringle / Opinion2 Comments

It’s a new year, which means it’s time for Scriptorium to discuss—and wildly speculate about—the latest trends in content. Here’s what Bill Swallow, Gretyl Kinsey, and I had to say about 2015 content trends.