Originally published in STC Intercom, November 2007
XML can benefit a publishing workflow in many ways: improving content reuse, consistency, and potentially automating much of the process. That all sounds wonderful, but XML is not the logical answer for everyone.
Implementing a structured authoring solution requires a significant change from the familiar desktop publishing routine to new tools, technologies, and processes. Switching to XML is going to cost time and money. Depending on your needs, it may not be the most efficient solution.
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