Content strategy pitfalls podcast: migration
The next installment in an occasional series on how to avoid pitfalls in your content strategy.
In this podcast, Bill Swallow and Alan Pringle tackle the pitfalls that occur during content migration.
Author: Bill Swallow
DITA adoption beyond product content
We usually think of DITA as a solution for product-focused content development. More specifically, it’s used for developing customer-facing technical documentation and training content. And, as marketing and technical content have converged to deliver a more unified product content experience, DITA has served that need as well.
But what about content needs beyond products?
Content strategy versus human nature
Implementing a content strategy is tricky. Technical issues bubble up to the surface as challenges, but those issues usually have direct solutions. The real elephant in the room isn’t technology; it’s human nature.
Full transcript of Content strategy and management consulting podcast
Alan Pringle: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way.
AP: In episode 28 we discuss our approach to content strategy, which draws heavily on management consulting principles.
Full transcript of You are not unique podcast
Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way.
In episode 27, we discussed the myth of uniqueness, or, the “we are special” syndrome. Unique needs of published content are not always the best criteria for determining content processes.
Podcast: You are not unique
In this podcast, Bill and Alan discuss the myth of uniqueness; the unique needs of published content are not always the best criteria for determining content processes.
Full transcript of content strategy pitfalls: silos podcast
Sarah O’Keefe: Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way.
In episode 26, we continue our series on content strategy pitfalls. What are the dangers that the intrepid content strategist must avoid as she navigates a complex project. In this episode, we’ll focus on the issue of silos.
Content strategy pitfalls podcast: silos
The next installment in an occasional series on how to avoid pitfalls in your content strategy.
In this podcast, Sarah O’Keefe, Bill Swallow, and Alan Pringle discuss content silos, how they come to be, and how to deal with them.
The rise and fall of #contentstrategy
Content strategy—or should I say, #contentstrategy—has been picking up steam over the years on social media. Twitter is especially saturated with the #contentstrategy tag. But what exactly is being positioned as content strategy?
Full transcript of content strategy pitfalls: tools podcast
Alan Pringle: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997 Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 25 we begin an occasional series on content strategy pitfalls. What are the traps, snares and dangers that the intrepid content strategist will encounter? What’s the best way to avoid danger, injury and even project death? In this episode we’ll focus on software and tool problems.
