Skip to main content

Author: Bill Swallow

Podcast transcript

Full transcript of Content strategy pitfalls podcast: migration

Bill Swallow:       Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 33, we continue our occasional series on content strategy pitfalls. Our focus today is content migration. What are some common pitfalls you may encounter during content migration and how might the intrepid content strategists avoid or handle them?

Bill Swallow
August 1, 2018
Read More
Opinion

DITA adoption beyond product content

We usually think of DITA as a solution for product-focused content development. More specifically, it’s used for developing customer-facing technical documentation and training content. And, as marketing and technical content have converged to deliver a more unified product content experience, DITA has served that need as well.

But what about content needs beyond products?

Bill Swallow
June 25, 2018
Read More
Podcast transcript

Full transcript of You are not unique podcast

Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way.

In episode 27, we discussed the myth of uniqueness, or, the “we are special” syndrome. Unique needs of published content are not always the best criteria for determining content processes.

Bill Swallow
May 2, 2018
Read More
Podcast transcript

Full transcript of content strategy pitfalls: silos podcast

Sarah O’Keefe: Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way.

In episode 26, we continue our series on content strategy pitfalls. What are the dangers that the intrepid content strategist must avoid as she navigates a complex project. In this episode, we’ll focus on the issue of silos.

Bill Swallow
April 18, 2018
Read More