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Digital sovereignty in the age of AI

Are you in control of your digital destiny? In this episode, Alan Pringle and Sarah O’Keefe define digital sovereignty. They break down what organizations need to consider as they bring AI into content operations, from data leakage and competitive intelligence to shifting international regulations.

Sarah O’Keefe: The working definition that I’m using is that digital sovereignty is control over your own digital assets, digital destiny. That could be you personally, it could be you as an organization, or it could be you as a country or as a group of nations. And when I say group of nations, probably 98% of the time I’m talking about the EU, which has some laws in this regard. Digital sovereignty is your ability to control, own, and manage your digital assets and how they are used, reused, processed, resold, repurposed, and all the rest of it.

Alan Pringle
August 3, 2026
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AI Content debt Content management Content pitfalls Localization Podcasts Translation

The debt crisis: AI edition

What happens when you feed years of messy content into AI? In this episode, Bill Swallow and Alan Pringle dig into the content debt crisis, including increased system costs, neglected localization, and the fallout of “just use AI” mandates. They share practical insights to help organizations get back on track.

Alan Pringle: Is your content updated? Does it reflect the latest information? Is it created for all the different locales that your company serves? Is it in different languages? That is another pile of debt that when you start looking at AI, all the problems will be very brutally magnified, and you’re going to have to address them to really have a large language model that works at all.

Bill Swallow
July 13, 2026
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Content management Content pitfalls Content silos DITA

Tag, you’re it! Playing nice with DITA

When we create content, whether it’s a blog post or an instructional guide, we think about our own requirements. What does the style guide say about how to word this phrase? What formatting do I apply here? But if we pull back and look at the other teams that we work with, there’s a broad spectrum of content needs which often don’t line up.

However, there are still opportunities to bridge between silos, and ways to allow different teams to play together.

Jake Campbell
July 6, 2026
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AI Content management Podcasts Structured content

From ad hoc to autonomous: The AI content ops maturity model

There are five levels of maturity for AI-driven content operations. Which level are you in? In this episode, Sarah O’Keefe and Bill Swallow walk through the AI content ops maturity model, from ad hoc experimentation to fully autonomous workflows.

Sarah O’Keefe: We want this automation, right? We want the ability to go in and extract release notes and do something with them. We have to have a certain level of maturity on the software development process so that we can grab the appropriate information. The same thing is true on the content side. You have to have a certain level of maturity in your content development processes, in your content management, so that you can identify the right things to process and the right things to access.

Bill Swallow
June 22, 2026
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AI Structured content Webinar

How to survive the four horsemen of the AIpocalypse (webinar)

Confront the chaos that generative AI can unleash on your content and discover how to regain control. In this practical session, Torsten Machert (Congree Language Technologies) and Sarah O’Keefe (Scriptorium Publishing) revealed the four biggest threats that undermine quality when you rely on GenAI for content creation.

Sarah O’Keefe: It is way, way cheaper to build out the maturity of your content, to do the terminology work, to do the structure work, to do the metadata work, label everything, give it categories, give it classifications ahead of time than it is to try and remediate the content after the fact, after it’s been processed, after it’s been ingested into the AI and then spit back out. My fear right now is that we’re seeing a lot of, “Ingest everything, spit it back out, then consider how to fix it.”

Sarah O'Keefe
June 8, 2026
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AI Content management Podcasts QA

Tool selection and the unpredictable variable

How do you really choose the right documentation tool? In this podcast episode, Sarah O’Keefe (Scriptorium) talks with Paweł Kowaluk and Michał Skowron (Guidewire Software) about building a successful tool selection process, the realities of docs as code, and what happens when the technology becomes the unpredictable variable.

Paweł Kowaluk: It’s funny how programming used to be deterministic, and it was the people who were messy. We always knew that people are going to be whimsical and maybe harder to rein in, but the technology is going to be predictable. Whereas now, technology is not predictable anymore, and you give it a prompt and you hope it’s going to do what you want. You adjust the system prompts and change the weight of things which are retrieved versus metadata, et cetera, and it doesn’t always work the way you expect it to.

Sarah O’Keefe: And now the people are being asked to be the deterministic layer, right? To be the QA on top of the AI.

Paweł Kowaluk: That’s actually very insightful. I like that. That is true. The human in the loop or whatever you call it, that’s supposed to be the voice of reason.

Sarah O'Keefe
June 1, 2026
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