Blog - Scriptorium

dark navy blue background. Flowing wavy lines in shades of green and teal extend from the left side of the image, resembling data streams or neural network connections, with small circular dots at their starting points on the left edge. In the upper left, bold text reads: "Chart your AI-ready content ops career" in bright green, followed by "Lessons from publishing" in white. In the upper right, a circular portrait photo of a woman with dark hair and bangs, smiling, is framed by a green circular border. Below the portrait, white text reads: "Emilie Herman" and "Director of Content Ops, FAF."

Chart your AI-ready content ops career (webinar)

In this webinar, Emilie Herman, Director of Content Operations at the Financial Accounting Foundation (FAF), shares lessons from her career journey. Through the lens of publishing services and large-scale content workflows, Emilie shows how the shift from manual processes to automation mirrors what’s happening with AI, and how these adaptation techniques apply to your content ops career.

It’s isolating when you feel like it’s all on you to figure out how to reinvent your career. Reach out and talk to people. It’s nice to make a human connection, which is very important to get past AI, but also to look at what other people are doing. Collaborate, talk things through, and acknowledge that everybody’s trying to figure things out. People want to experiment! There’s strength in numbers. If you have a manager, mentor, or someone who can help put you in the room to be part of the discussion, you feel empowered to take control of your destiny.

— Emilie Herman

Sarah O'Keefe

March 16, 2026

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Content management Industry insights

Getting Productive with content experience

Content experience matters. We don’t often get a chance to talk openly about our clients and content experience. This time, the good experience came to us AS THE CLIENT, and it was so good that we have to share.

Bill Swallow

March 9, 2026

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AI Content management DITA Industry insights Structured content Taxonomy

Futureproofing content ops: Career growth, structured content, and AI risk

Ready to futureproof your content operations? These upcoming events have the insights you’re looking for!

Christine Cuellar

March 2, 2026

white Scriptorium owl on a blue background

AI Podcasts Structured content

Check in on AI: The true measure of success for AI initiatives

In this episode, Sarah O’Keefe and Alan Pringle explore how AI transforms content delivery from static documents into dynamic, consumer-driven experiences. However, the need for human-led governance is critical, and Sarah and Alan explore issues of accuracy, accountability, governance, and more. They challenge organizations to define AI success by its ability to deliver accurate, high-impact outcomes for the end user.

Sarah O’Keefe: The metrics that are being used to measure the success of AI are all wrong. We should be measuring the success of various AI efforts based on, “Are people getting what they need? Are they having a successful outcome with whatever it is that they’re trying to do?” The metric we actually seem to be using is, “What percentage of your workflow is using AI? How many people can we get rid of because we’re automating everything with AI?” It’s the wrong metric. The question is, how good are the outcomes?

Alan Pringle

February 16, 2026

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AI Structured content

Structured content: a backbone for AI success

When we first shared PDF files online instead of printing them decades ago, did accuracy in those PDF files improve with the shift from print to digital? And when we later published that same content as web pages, did old information become current because of the shiny new delivery format?

Alan Pringle

February 9, 2026

Learning content LMS Structured learning content Webinar

Learning experiences at scale, a case study presented by Sarah O’Keefe

Ready to learn how robust content operations keep pace with evolving and complex learning demands? In this webinar, Sarah O’Keefe, the founder and CEO of Scriptorium, describes the successful implementation of a component content management system (CCMS). This project was for a major organization that supports technology professionals with training and certifications.

The level of interest and commitment that we had from the client’s team was a big deal. They now have structured learning content. They have the scalability and reuse they needed and could not get any other way. We aligned their content ops with their business goals of scalability, reuse, and time to market.

—Sarah O’Keefe

Sarah O'Keefe

February 2, 2026

AI Industry insights Podcasts

From black box to business tool: Making AI transparent and accountable

As AI adoption accelerates, accountability and transparency issues are accumulating quickly. What should organizations be looking for, and what tools keep AI transparent? In this episode, Sarah O’Keefe sits down with Nathan Gilmour, the Chief Technical Officer of Writemore AI, to discuss a new approach to AI and accountability.

Sarah O’Keefe: Okay. I’m not going to ask you why this is the only AI tool I’ve heard about that has this type of audit trail, because it seems like a fairly important thing to do.

Nathan Gilmour: It is very important because there are information security policies. AI is this brand-new, shiny, incredibly powerful tool. But in the grand scheme of things, these large language models, the OpenAIs, the Claudes, the Geminis, they’re largely black boxes. We want to bring clarity to these black boxes and make them transparent, because organizations do want to implement AI tools to offer efficiencies or optimizations within their organizations. However, information security policies may not allow it.

Sarah O'Keefe

January 26, 2026